Meggs' History of Graphic Design by Meggs, Philip B. -- Read -- Imperial Library of Trantor

Index

Cover TitlePage Copyright Preface Preface to the First Edition Acknowledgments Part I The Prologue to Graphic Design

1 The Invention of Writing

Prehistoric visual communications The cradle of civilization The earliest writing Mesopotamian visual identification Egyptian hieroglyphs Papyrus and writing The first illustrated manuscripts Egyptian visual identification

2 Alphabets

Cretan pictographs The North Semitic alphabet The Aramaic alphabet and its descendants The Greek alphabet The Latin alphabet The Korean alphabet

3 The Asian Contribution

Chinese calligraphy The invention of paper The discovery of printing The invention of movable type

4 Illuminated Manuscripts

The classical style Celtic book design The Caroline graphic renewal Spanish pictorial expressionism Romanesque and Gothic manuscripts Judaic manuscripts Islamic manuscripts Late medieval illuminated manuscripts

Part II A Graphic Renaissance

5 Printing Comes to Europe

Early European block printing Movable typography in Europe Copperplate engraving

6 The German Illustrated Book

Origins of the illustrated typographic book Nuremberg becomes a printing center The further development of the German illustrated book Typography spreads from Germany

7 Renaissance Graphic Design

Graphic design of the Italian Renaissance Italian writing masters Innovation passes to France Basel and Lyons become design centers The seventeenth century

8 An Epoch of TypographicGenius

Graphic design of the rococo era Caslon and Baskerville The origins of information graphics The imperial designs of Louis René Luce The modern style The illuminated printing of William Blake The epoch closes

Part III The Bridge to the Twentieth Century

9 Graphic Design and the Industrial Revolution

Innovations in typography The wood-type poster A revolution in printing The mechanization of typography Photography, the new communications tool The inventors of photography The application of photography to printing Defining the medium Photography as reportage Popular graphics of the Victorian era The development of lithography The Boston school of chromolithography The design language of chromolithography The battle on the signboards Images for children The rise of American editorial and advertising design Victorian typography

10 The Arts and Crafts Movement and Its Heritage

The Century Guild The Kelmscott Press The private press movement A book-design renaissance

11 Art Nouveau

The influence of ukiyo-e Art nouveau Chéret and Grasset English art nouveau The further development of French art nouveau Art nouveau comes to America Innovation in Belgium and the Netherlands The German Jugendstil movement The Italian pictorial tradition

12 The Genesis of Twentieth-Century Design

Frank Lloyd Wright and the Glasgow school The Vienna Secession Peter Behrens and the New Objectivity Design for the London Underground

Part IV The Modernist Era

13 The Influence of Modern Art

Cubism Futurism Dada Surrealism Expressionism Photography and the modern movement

14 Pictorial Modernism

Plakatstil Switzerland and the Sachplakat The poster goes to war The maverick from Munich Spanish Civil War posters Postcubist pictorial modernism

15 A New Language of Form

Russian suprematism and constructivism De Stijl The spread of constructivism

16 The Bauhaus and the New Typography

The Bauhaus at Weimar The impact of Laszlo Moholy-Nagy The Bauhaus at Dessau The final years of the Bauhaus Jan Tschichold and the new typography Typeface design in the first half of the twentieth century The Isotype movement The prototype for the modern map Independent voices in the Netherlands New approaches to photography

17 The Modern Movement in America

Immigrants to America The Works Progress Administration Poster Project The flight from fascism A patron of design The war years After the war Informational and scientific graphics

Part V The Age of Information

18 The International Typographic Style

Pioneers of the movement Functional graphics for science New Swiss sans-serif typefaces A master of classical typography Design in Basel and Zurich The International Typographic Style in America

19 The New York School

Pioneers of the New York school Graphic design education at Yale University School of Art An editorial design revolution Editorial design after the decline The new advertising American typographic expressionism George Lois

20 Corporate Identity andVisual Systems

Pintori at Olivetti Design at CBS Raymond Loewy The New Haven Railroad design program Corporate identification comes of age Programmed visual identification systems The Federal Design Improvement Program Transportation signage symbols Design systems for the Olympic Games The Music Television logo

21 The Conceptual Image

The Polish poster American conceptual images The poster mania European visual poets Postrevolution Cuban posters

22 Postmodern Design

Precursors to postmodern design Early Swiss postmodern design New-wave typography The Memphis and San Francisco schools Retro and vernacular design

23 National Visions within a Global Dialogue

Pentagram, the formative years Recent British graphic design The rise of Japanese design Design in the Netherlands The new conceptual poster The conceptual book cover Design in Spain, Portugal, and Latin America A new aesthetic of modern Chinese graphic design South Korea The Middle East A voice from Africa

24 The Digital Revolution—and Beyond

The origins of computer-aided graphic design Pioneers of digital graphic design Revitalizing editorial design The digital type foundry Digital imaging Interactive media, the Internet, and the World Wide Web The digital vanguard Design for portable devices Motion graphics and film titles Typography and the built environment New typographic expression Letterpress revival

Epilogue Bibliography Image Credits Index Eula

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