[Dummies 01] • Business Plans Kit for Dummies · 5th Edtion, 5 by Peterson, Stephen D. -- Read -- Imperial Library of Trantor

Index

Cover Title Page Table of Contents Introduction

About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

Part 1: Getting Started with Business Plans

Chapter 1: Powering Up for Business Success

Selling Yourself on the Importance of Business Planning The Anatomy of a Business Plan Establishing Your Planning Objectives Identifying Your Business Plan Audiences and Key Messages Establishing Your Plan’s Time Frame Launching the Planning Process Forms

Chapter 2: Developing the Idea That Powers Your Plan

Recognizing the Power of a Good Idea Searching Out Great Business Ideas Putting a Promising Idea to the Test Forms

Chapter 3: Defining Your Business Purpose and Structure

Knowing What Business You’re In Choosing the Right Business Structure Giving Your Company Its Mission Exploring Values and Vision Setting Goals and Objectives Putting Your Principles into Practice Forms

Part 2: Developing Your Plan’s Components

Chapter 4: Understanding Changing Conditions, Customers, and Competition

Zooming In on Your Industry Defining Your Customers Defining and Addressing Market Shifts Sizing Up Your Competition Reimagining How to Do Business in Today’s Environment Forms

Chapter 5: Charting Your Strategic Direction

Matching Your Capabilities to Business Opportunities and Threats Defining Your Business Model Charting Your Future Outlining an Exit Strategy Forms

Chapter 6: Describing Your Business and Its Capabilities

Introducing Your Business Describing Your Business Capabilities Updating Capabilities to Meet Challenges and Seize Opportunities Staying Focused on What You Do Best Forms

Chapter 7: Crafting Your Marketing Plan

Marketing at a Glance Marketing to a Digitally Connected and Mobile Market Analyzing Your Market Situation Setting Marketing Goals and Objectives Putting Your Position and Brand into Words Boosting Online Presence: The Most Traveled Route to Most Businesses Zooming In on Your Target Market Designing Marketing Strategies Forms

Chapter 8: Finding Your Funding

Forecasting Your Funding Requirements Searching for Money in All the Right Places

Chapter 9: Tallying Your Financial Situation

Decoding Financial Terminology Putting Together an Income Statement Creating Your Balance Sheet Constructing a Cash-Flow Statement Forecasting and Budgeting Dealing With Regulations and Taxes Forms

Part 3: Tailoring Your Plan to Fit Your Business

Chapter 10: Planning for aOne-Person Business

Having What It Takes to Succeed in a One-Person Business Tailoring a Business Plan to Fit Your One-Person Enterprise Running Your One-Person Business Like a Business Forms

Chapter 11: Planning for a Small Business

Recognizing Why Your Small Business Needs a Plan Preparing the Contents of Your Small Business Plan Keeping an Eye on the Business Horizon Growing — or Not Growing — Your Small Business Keeping It in the Family Preparing to Sell Your Small Business Forms

Chapter 12: Planning for a Virtual Business

Understanding the Benefits and Risks of a Virtual Business Running and Planning a Virtual Business Staying One Step Ahead of a Fast-Changing Business Model Forms

Chapter 13: Planning for an Established Business

Purpose-Driven Planning Planning to Raise Capital Planning for Business Growth Planning to Lock in Customer Loyalty Planning in Times of Trouble Charting a Turnaround Pivoting Your Business Planning for a Merger or Sale Forms

Chapter 14: Planning for a Nonprofit Organization

Running a Nonprofit Like a Business Organizing to Do Good Work Gathering Grants and Courting Donors Keeping the Books Marketing and Promoting a Nonprofit Forms

Chapter 15: Planning in a Transformed World

Recognizing the Drivers of Change Proactively Planning for Change Becoming a Change Master Forms

Part 4: Making the Most of Your Plan

Chapter 16: Putting Your Plan Together

Making a List and Checking It Twice Locating Additional Resources Assembling Your Planning Team Targeting Your Plan to Key Audiences Fitting the Pieces Together Forms

Chapter 17: Implementing Your Plan

Organizing around Your Business Plan Getting Team Buy-In Keeping Your Plan Current Nurturing Tomorrow’s Leaders Forms

Part 5: The Part of Tens

Chapter 18: Ten Signs That Your Plan May Need an Overhaul

Costs Rise, Revenues Fall Sales Figures Head South You Don’t Meet Financial Projections Employee Morale Sags Key Projects Fall Behind Schedule New Competitors Appear Technology Shakes Up Your World Important Customers Defect Business Strategy Does a 180 Growth Is Out of Your Control

Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan

Does the Plan Realistically Assess Your Business Idea? Do the Financials Add Up? Does the Plan Adequately Describe Your Customers and What They Want? Does the Plan Establish a Clear Timeline? Does the Plan Spell Out Specific Goals and Objectives? Will the Plan Guide and Inspire Employees? Is the Writing Clear and Jargon-Free? Is the Plan Concise? Does Your Strategy Allow for the Unexpected? What Would Your Competitors Think?

Appendix: What You Can Find Online About the Authors Connect with Dummies End User License Agreement

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