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Index
Cover
Table of Contents
Title Page
Introduction
Part I: The Power of Logos
Chapter 1: The Logo
Chapter 2: Types of Logos
Chapter 3: The Key to Success
Part II: Designing a Logo
Chapter 4: Communicating with Your Client: The Design Brief
Chapter 5: Conducting Preliminary Research
Chapter 6: Conceptualizing a Logo
Chapter 7: Getting Your Ideas On-Screen
Chapter 8: Turning to Typography
Chapter 9: Playing with Layout
Chapter 10: Considering Color
Chapter 11: Presenting Your Designs to Your Client
Chapter 12: Preparing Source Files
Chapter 13: Setting Logo Usage Guidelines
Chapter 14: Avoiding Common Logo Design Mistakes
Part III: Showcase
Chapter 15: Pictorial Marks
Chapter 16: Abstract and Symbolic Marks
Chapter 17: Wordmarks
Chapter 18: Initials and Monograms
Chapter 19: Emblems and Characters
Appendix: Step Inside the World of Logo Design
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