The Amazon Jungle by Jason R. Boyce -- Read -- Imperial Library of Trantor

Index

Cover Title Copyright Table of Contents Acknowledgments Foreword by James Thomson Why I Wrote This Section I: Amazon: Why and How

Chapter 1: From Nowhere to Everywhere

It’s bigger than you think If you’re not on Amazon, you’re not online Success in the margins 5 common traits of Amazon Top Sellers Own your destiny

Chapter 2: Start with Your Story

A downward spiral The Good Doctor Instructions: Play

Chapter 3: Research. The Key to Winning on Amazon

5 Essential Steps for finding a winning product Step 1: What moves you? Step 2: What’s hot? Step 3: Market size matters! Step 4: Find Flaws. It’s where the opportunity is Step 5: Hit the sweet spot

Section II: Let’s Get Started!

Chapter 4: Get It Made. Make It Cool

Bad review? Good omen What’s your price? Product Specification Sheet (PSS) Find a factory (or five) Run the numbers Make it cool. Make it yours Inspect & Respect Land it (and FBA-it!)

Chapter 5: List It to Sell It!

Amazon Seller Registration Are you SEO-friendly? Listing Optimization & Content Creation Do you know who your customer is? Launch. Listen. Learn. (Repeat!) Change. Expect it

Chapter 6: Forget What You Know about Retail

The Amazon Mindset Start low, end high Sales rank metrics When everything clicks

Section III: Set Yourself Apart

Chapter 7: Building your brand on Amazon

Best of both worlds Features tell, benefits sell Read the reviews Share your backstory 5 Key Strategies for building a great brand An Amazon make-over: The Vesta Precision Story

Chapter 8: Fulfillment & Inventory

Retail arbitrage Dropshipping Carrying other people’s inventory Your own private label Fulfillment by Amazon (FBA)

Chapter 9: Pay to Play!

Why are ads so important? 4 Types of Amazon Advertising Keep your eye on the ball Cast a wide net Ad optimization

Chapter 10: Building your brand off amazon

What is Direct Response Marketing? Omnichannel Marketing Control the narrative Build your database Content Marketing Clean Key: A case study

Conclusion

Fire. Ready. Aim The dreaded false positive Ready. Aim. Fire Semper Gumby

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