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Index
Front Cover
Title Page
Copyright
Dedication
Contents
Introduction, by Wm. Stage, author of Ghost Signs: Brick Wall Signs in America, 1989
On Advertising Legend Douglas Leigh, by Tod Swormstedt, founder of the American Sign Museum
Foreword. Fading Ads: An Urban Archaeology of Life and Photography, by Dr. Andrew Irving, visual anthropologist
Acknowledgements
New York City’s Fading Ad Campaign: The Chrome Age, by Frank H. Jump
Snake Oils, Elixirs, Tonics, Cure-alls and Laxatives
Days with Art: Lingering in Frank Jump’s Images, by Amy Sadao, Visual AIDS
Food, Snacks and Candy
A Coke and a Smoke
Breweriana
City of Immigrants and the Mack Sign Company, by Walter Grutchfield— 14th to 42nd Street
Shoes, Hats and Assorted Garments—Wholesale and Retail
Might as Well jUmP! Reflections on the Color Blue, by Kevin Walsh, Forgotten New York
Laundry Products, Washing Machines and Real Estate
Jewelry and Accessories
Savings, Loans and Fur Vaults
Paint and Hardware
Horse and Carriage
Fuel, Oil, Gas and Coal
Fading Light, by Julian Seery Gude, great-great-grandson of O.J. Gude
Music and Entertainment
Hotels, Speakeasies and Saunas
Rosario Dawson and Her Uncle Frank
Prostheses and Undertakers
Fading Ads and a Transatlantic Relationship, by Sam Roberts, UK Brickads
Epilogue. The Collaged City, by Kathleen Hulser, public historian, New-York Historical Society
Notes
About the Author
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