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Index
Cover
Title Page
Copyright
Contents
Foreword
Preface
How Pokémon Started It All
Nuts and Bolts: What to Expect in this Book
Chapter 1: The Nickel Tour—Understanding the eBay Ecosystem
eBay: A Brief History
Selling on eBay: How it Works
Register as a Seller
eBay’s Gospel
Accessibility
Terms of Use
Privacy Policy
AdChoice
Choose a Selling Format
Handle Dissatisfied Customers
Consider Listing Privately
eBay Superpowers
The True Cost of Selling on eBay
eBay Stores
eBay for Charity
Feedback on eBay
Chapter 2: What It Takes to Succeed on eBay
Meet Ben Akrish—PIXLBasket (eBay ID: pixlbasket)
Meet Bonnie Sugawara—Global Auto Parts (eBay ID: globalautodistributors)
Meet John Macris—Philadelphia Candies (eBay Users ID: philadelphiacandies)
Meet Elijah McCloskey—Madison Freewheel Bicycle Cooperative (eBay User ID: freewheel_bikes_madison)
Meet Todd and Tom Hallada—2Bros Sports Collectibles, LLC (eBay ID: 2bros788)
Chapter 3: Planning and Organizing Your eBay Business
Mission and Business Planning
Narrowing Your Niche
Naming Your Business
Keeping Things Legal
Gathering Necessities
Dropping the Breadcrumbs
Preparing to Pay the Piper
Chapter 4: Researching Products and Pricing
Pinpointing Product Value
The Minus Sign
Parentheses
Minus Sign with Parentheses
Quotation Marks
The Asterisk
Drop-Shipping: The Pros and Cons
Arbitrage
Chapter 5: Preparing Your Products Before Listing
Knowing Your Limits: Restrictions on eBay Product Listings
Sourcing Items to Sell
Choosing the Perfect Listing Type
Handling Common Challenges
Missing or Damaged Goods
Employee Quality Assurance
Oversaturated Markets
Returns
Putting Your Listing in the Right Place
Protecting Listings from VeRO Infringement
eBay Product Images
Working Smarter Using Stock Images
Superb Product Photography
It’s Best to Be Fully Dressed
Chapter 6: Setting Up Your eBay Listings
Listing Title
Product Category
Product Variations
Product Condition
Item Specifics
Product Description
Aspirational
Luxury
Collectible
Commodity
Necessity
Your Voice
Listing Format and Pricing
Hermes Birkin 40cm Clemence Vert Leather Palladium Hardware “O” Stamp Bag Purse
New Patek Philippe Men’s Watch Model 3940P Platinum Perpetual Calendar
Antique ABP American Brilliant Period Stoppered Cut Glass Cruet
New Basics Polaroid Z340 Instant Digital Color Camera with ZINK
New 15-Count Gillette Mach3 Base Cartridges
Other eBay Formats
Listing Duration
The “Make Offer” Feature
Listing Scheduling
Private Listings
eBay for Charity
Payment Methods
Sales Tax
Shipping Methods
eBay’s Global Shipping Program
Product Weight and Dimensions
Shipping Exclusions
Item Location
Promoted Listings
Volume Discounts, aka Bulk Pricing
Chapter 7: Managing Your eBay Listings
The Account Tab
The eBay Mobile App
The eBay Seller Hub
The Watchlist and Making Offers to Watchers
eBay Messages
Best Practices for Communicating with eBay Buyers
When a Listing Doesn’t Sell
The Second Chance Offer
Remorse—for Buyer and Seller
When a Listing Gets an Offer
When a Listing Does Sell
Best Practices for Revising an Active Listing
Regulations for Repeating a Listing
Canceling Bids and Blocking Bidders
Ending Your Listing Early
Bulk Actions
Working Through Account Limits
Promotional Offers
Building a Strong Seller Reputation
Chapter 8: Communicating with Buyers Pre- and Post-Sale
Communicating with Buyers: The Basics
Communicating Excellent Customer Service
Handling Customers Who Haven’t Paid
“You’re Banned from the Club”
Handling Buyers with Urgent Questions
Handling Buyers Who Want to Renegotiate
Buyer and Seller Feedback
Chapter 9: Packing, Shipping, and Delivering to Buyers
Choose Your Shipping Method
Shipping Precious Cargo
Making the Most of Media Mail
Insuring Your Shipments
Offering Free Shipping
Sourcing Your Shipping Supplies
Using Recycled Shipping Supplies
Rushing Your Delivery Options
Recovering Incorrect Shipments
Handling Fragile or Delicate Items
Protecting Yourself from Buyer Disputes
Preventing Shipping Errors and Mishaps
Chapter 10: Sourcing Items to Sell on eBay
Researching and Testing the Market
Identifying Market Trends on eBay
Drop-Shipping Products to Sell
Taking a Chance on Less-Than-Perfect Goods
Customer Returns
Floor Models
Broken Items
Shop Retailer Specials and Outlet Stores
Buying from Well-Established Dealers and Sources
Making the Most of Found Items and Freebies
Letting Consignor Come to You
Building Lasting Relationships
Chapter 11: Running a Branded eBay Store
Why eBay Stores Are Not for the Faint of Heart
Unlocking Your eBay Store Toolbox
Users and Permissions
Store Categories
Branding Your eBay Store
Setting Your “Out of Office” for a Break
Getting the Most Out of Promotional Offers
Spreading the Love with the Promotions Manager
Order-Size Discounts
Markdown Sale Events
Shipping Discounts
Codeless Coupons
Volume Discounts
Branding Product Listings with the Listing Frame
Maximizing Sales with VIP Access to Email Marketing
Chapter 12: Scaling Your eBay Business
Transitioning from Part-Time eBay Seller to Full-Time Business Owner
Optimism Wins the Day
Expanding Your Team as Your Business Grows
Knowing When You Need Help
Deciding If You’re Boss Material
Getting the Word Out About Hiring
Knowing What to Delegate
Paying Your Staff While Obeying the Law
Chapter 13: Handling Unexpected Challenges Like a Pro
Don’t Sweat the Small Stuff (But Handle the Big Stuff)
Authentication and Grading Services
Protections
Cyber Security
Spam
Internet Privacy
Go Undercover
Check for a Certificate
Cover Your Bases
Consider PO Box Services by USPS
Blocking eBayers
The Egregious Abuses
Resolution Center
Chapter 14: Keeping Your Finances in Order for Tax Day
Preparing for Tax Time All the Time
State Taxes
1099-K
Remember to KISS
Chapter 15: Connecting with the eBay Community
Preen Your Community Profile
Always Think about the ROI
Become an eBay Celebrity
Appendix: eBay Resources
Password and Identity Registration and Protection
Legal Assistance
Shipping
Government Business Mentorship and General Resources
QR Code Generator
Philanthropy
Selling Research
Authentication and Grading Services
Glossary
Acknowledgments
About the Author
Index
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