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Index
Cover
Title
Copyright
Contents
Introduction
1 Introduction to Strategy: Alexander the Great
2 The Principles of Effective Strategy
3 Five Questions in Strategic Planning
4 The Key Players in Setting Strategy
5 Values, Vision, and Purpose
6 Determine Your Corporate Mission
7 Back from the Future
8 Strategic Areas for Consideration
9 The Driving Force: Key to Strategy
10 Four Central Concepts in Strategic Planning
11 Concentrate on What You Do Well
12 Adjacency Moves
13 Have a Divestment Strategy
14 Zero-Based Thinking
15 Take the Offensive
16 Flexibility Wins
17 Create New Markets
18 Choose Your Competition
19 Engage the Entire Company
20 Organizational Structure Makes a Difference
21 The Five Phases of Strategy Formulation and Implementation
Index
About the Author
Free Sample Chapter from TurboStrategy by Brian Tracy
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