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Index
Praise Title Page Copyright Page SECTION I - UNIVERSAL
1. ASK STUPID QUESTIONS - What is design? Who is Bruce Mau? And, by the way, ... 2. JUMP FENCES - How do designers connect, reinvent, and recombine? And what ... 3. MAKE HOPE VISIBLE - The importance of picturing possibilities and drawing conclusions
SECTION II - BUSINESS
4. GO DEEP - How do we figure out what people need—before they know they need it? 5. WORK THE METAPHOR - Realizing what a brand or business is really about—then ... 6. DESIGN WHAT YOU DO - Can the way a company behaves be designed?
SECTION III - SOCIAL
7. FACE CONSEQUENCES - Coming to terms with the responsibility to design well ... 8. EMBRACE CONSTRAINTS - Design that does “more with less” is needed more than ...
SECTION IV - PERSONAL
9. DESIGN FOR EMERGENCE - Applying the principles of transformation design to ... 10. BEGIN ANYWHERE - Why small actions are more important than big plans
the glimmerati the glimmer glossary resources notes Acknowledgements Index Illustration Credits
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