Hot or Not? How to Know if Your Business Idea Will Fly or Fail by Wise, Sean Evan -- Read -- Imperial Library of Trantor

Index

Cover Page Copyright Page Dedication Foreword Table of Contents A Few Words from the Author Part I: Introduction

It All Starts With the Idea What is an Opportunity? What is Opportunity Evaluation? Where Does Opportunity Evaluation Fit into the Overall Entrepreneurship Process? What is the Cost of Poor Opportunity Evaluation? How to Use this Book The Issue of Bias Why it All Means Nothing in the End How to Practice Evaluating Opportunities A Few Words about Risk, Uncertainty & Ambiguity

Part II: The 44 WiseGuide™ Elements People

Element 1: Working on It Full Time Element 2: Been There: Done That Element 3: Coachable Element 4: Ability to Attract Talent Element 5: Business Acumen Element 6: Domain Knowledge Element 7: Operational Experience Element 8: Board of Directors/Advisors Element 9: Social Capital Element 10: Team History/Dynamics

Pain

Element 11: Compelling Unmet Need Element 12: Size of the Pain Element 13: Intensity of Pain Element 14: Durability of the Opportunity

Product/Solution

Element 15: The 10x Rule Element 16: Innovation Origin Element 17: IP status Element 18: Key Asset Access Element 19: Proof of Concept Element 20: Revenue Element 21: Strong Margins Element 22: Scalability

Province

Element 23: Market Stage Element 24: Industry CAGR Element 25: Distribution Strength Element 26: Current Competition Element 27: Future Competition Element 28: Barriers to Entry Element 29: Exit Options Element 30: Government Regulation Element 31: Partnership Status

Plan

Element 32: Time to Launch Element 33: Costs to Launch Element 34: Plan to Scale Element 35: Reasonable Not Right Element 36: Accomplished to Date Element 37: Plan B Element 38: Revenue Model

Pitch

Element 39: The Elevator Pitch Element 40: Q&A

Proposal

Element 41: Stage & Return Potential Matches Request Element 42: Enough Capital to Reach Next Milestone Element 43: Realistic Valuation Element 44: Investor Fit

Part III: Pitfalls

Pitfall #1: Red Flags Pitfall #2: Showstoppers Pitfall #3: Taboo Pitfall #4: No Skin in the Game Pitfall #5: the No @$$hole rule Pitfall #6: Red Herrings Pitfall #7: The Key Person Dependency Pitfall #8: Drinking Your Own Kool-Aid™

Part IV: Tool Kit

Appendix A: Glossary Appendix B: WiseGuide™ Template Appendix C: Sample WiseGuide™ Appendix D: Sample Questions for Startups