The Business Idea Factory · A World-Class System for Creating Successful Business Ideas by Sedniev, Andrii -- Read -- Imperial Library of Trantor

Index

Dedications Introduction Creative brain vs. analytical brain

Activate your super-fast brain Walt Disney strategy I just need one big idea

Programming the mind

During the day Before you sleep Glass of water technique

Set a task

Ask the right question Pyramid of problems

Think and Rest

Think and Rest technique Incubation period Think about different problems simultaneously Think in pictures

Quantity over quality of ideas

Avoid making decisions based on past experience Quantity equals quality Set ideas quota Set constraints and think inside the box

Essence of ideas

Lesson from the Market Combine ideas Copy ideas Adopt ideas Early adopters win Think differently

Raw materials for ideas

Why you need raw materials Expose yourself to new experiences

Write ideas down Beliefs of the world-class innovator

Belief and desire Visualization

Relocate to a high-performance state Generating ideas is a game Idea refinement

Idea evolution Don’t strive to be perfect, strive for continuous improvement

Modifying an existing product or service

Transformer SCAMPER

Mistakes lead to progress

Creativity is a probability game Failures are a valuable experience Become an accidental entrepreneur

Physical Fitness, Sleep and Energy Ideas-stimulating environment

Where to think best Mindless activities Ideas breed ideas

When people meet, magic happens

Conversation is a cradle of ideas Engage other people to give you ideas

Filtering and executing ideas

3 categories technique Creative buddy Implement ideas with little risk “100, 20, 5, 1” rule

Endure opposition and frustrations

Great ideas face opposition Be persistent. Creative thinking is a marathon

Creativity habit

Train creative muscles Develop a creativity habit

Final checklist What to read next? Biography One Last Thing …