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Index
What is Service Design?
Definitions: Service Design as an interdisciplinary approach 5 principles of service design thinking 1 It is user-centred 2 It is co-creative 3 It is sequencing 4 It is evidencing 5 It is holistic Marketing: connecting with people, creating value
Who are these Service Designers?
Fields of service design Product Design: developing products with service applications Graphic Design: providing visual explanation Interaction Design: services as a series of interactions Social design: delivering positive social impact Strategic management: why corporations do what they do Operations management: the relentless quest for efficiency Design ethnography: taking inspiration from everyday life
How does service design work?
Tools of service design thinking It is an iterative process Stage 1 – Exploration Stage 2 – Creation Stage 3 – Reflection Stage 4 – Implementation AT-ONE: Becoming AT-ONE with your customers
What are the tools of Service Design?
This is a toolbox – not a manual This is a toolbox – not a manual
Applied Service Design
Service design thinking in practice
Deep Service DesignThinking
Deep service design thinking Integrating service design thinking and motivational psychology Service design research: Yesterday, today and tomorrow Service design and biophilia
Appendix
Authors* References Icons used in this book
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