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Imperial Library
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Index
Cover Page
Title
Copyright
Dedication
Contents
Preface
Foreword
Introduction: Digital Transformation and the Digital Helix: A Primer
PART 1: THE NEW DIGITAL WORLD WE LIVE IN
Chapter 1: To Thrive with Digital, You Have to Understand the Past
Chapter 2: Tradition Is the Illusion of Permanence
PART 2: HOW DIGITAL THINKING CHANGES YOUR ACTIONS AND RESULTS
Chapter 3: Seven Drivers that Will Help You Escape the Old World
Chapter 4: The Tao of Getting Digital Done Right
Chapter 5: Diving Deep into the Seven Challenges to Digital Transformation
Chapter 6: Small Steps Equal Giant Leaps
PART 3: THE DIGITAL FRAMEWORK FOR SUCCESS
Chapter 7: The Digital Helix: an Introduction
Chapter 8: Executives as Digital Helix Explorers
Chapter 9: Themes and Streams for Insights in the Digital Helix
Chapter 10: Customers Have Experiential Portfolios
Chapter 11: Marketing and Communications as a Flow
Chapter 12: Sales Are Connected Moments
Chapter 13: Everyone Together, All the Time
Chapter 14: In the Moment and One Step Ahead Always
Chapter 15: Building Optimal Mindset and Culture
Chapter 16: Over The Horizon to a Brave New World, for Some of Us
Chapter 17: The Next Steps for You
Afterword
Acknowledgments
Notes
Index
About the Authors
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