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Index
Cover Title Page Copyright Dedication Contents Acknowledgments Introduction PART ONE The Art of Public Speaking
Chapter One Why Work at It?
My “Friendly” AMI™ Method of Public Speaking
AUDIENCE Chapter Two The Audience Matters
Your Audience: Six Questions Seven Audience Types Audience = People
MESSAGE Chapter Three Create a Memorable Message
Be Brilliant at the Basics Four Types of Speeches (and the One on Which to Concentrate) Different Presentation Methods, Different Results Reviewing the Five Steps to Build Your Message
Chapter Four How You Start, Finish, and Move
Why Does Your Introduction Matter? What Should Go into Your Introduction? Delivering a Successful Introduction Catchy Conclusions Effective Transitions
Chapter Five Rhetorically Speaking
Similes and Metaphors Analogies Rhetorical Questions Alliteration Repetition Antithesis
IMAGE/DELIVERY Chapter Six Your Image Does Matter
Your Presence Is Doing the Talking
Chapter Seven Pitch-Perfect Delivery
Eye Contact Means Everything Energy Is Good. Energy Is Great! The Problem with Podiums Gesture Like You Mean It Vocal Dynamics Practice Makes . . . Well, You Know Additional Tools Don’t Leak Your Feelings
Chapter Eight Overcoming Your Fear
Own Your Fear Sources of Anxiety 18(!) Ways to Manage Your Fear Five Ways to Face Your Fear Freedom to Fail
Chapter Nine Addressing New Technology
PowerPoint—The Devil’s Software Program PowerPoint, Part II: I Can’t Quit You Best Tips for PowerPoint Use and Delivery Creating PowerPoint Slides That Don’t Suck Handouts from Hell Webinars and Teleconferences
Chapter Ten Getting Your Audience Involved
Q&A about Q&A Opening Up the Floor
PART TWO Just for Attorneys
Chapter Eleven Oral Argument Is a Dialogue, Not a Monologue
Eight Rules from the Bench
Chapter Twelve Appellate Oral Argument: A Purposeful Conversation
Preparing for Oral Argument Presenting the Argument
Chapter Thirteen Opening Statements
Opening Statement Theme Opening Statement Strategy Anatomy of an Opening Statement Delivery
Chapter Fourteen Effective Closing Arguments: The Law and the Craft
The Law The Craft: How and What You Should Argue The Presentation Concluding Counsel
Chapter Fifteen Final Notes on Trial Advocacy from Judges
Golden Rule #1: Passion Is Your Friend Golden Rule #2: Choose Your Trial Theme Wisely Golden Rule #3: Tell Your Story Golden Rule #4: Use Visual Aids When Possible (but Don’t Overuse Them) Golden Rule #5: Watch the Clock Golden Rule #6: Know the Rules and Be Prepared
Chapter Sixteen Working with the Media: Getting the Basics Right and Knowing When to Get Help
The Basics: Media Interview Rules When to Get Help And Finally: The One-Minute Media Bible
Conclusion Resources About the Author Index
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