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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Table of Contents
Foreword by Josh Bernoff
PART I: Setting the Stage
Chapter 1: And So It Began
Chapter 2: The Bond Between a Man and His Guitar
Chapter 3: The Customer-Service Dance with Ms. Irlweg
Chapter 4: Doing the Best with What You’ve Got
PART II: The Making of the “UBG” Trilogy
Chapter 5: “United Breaks Guitars” Is Created
Chapter 6: Life in a Media Frenzy
Chapter 7: United’s Reaction and Inaction
Chapter 8: What to Do for an Encore: “UBG Song Two”
Chapter 9: The Big Finale: “UBG Song Three”
PART III: Social Media and Our Connection to Each Other
Chapter 10: Are You Statistically Insignificant?
Chapter 11: Social Media as a Game Changer for Business
Chapter 12: My Lessons Learned: We Are All Connected
Chapter 13: Lessons for Business: Listen to the Power of One
PART IV: Career Impacts Following the Frenzy
Chapter 14: Music Sales Jump and Songwriting Soars
Chapter 15: “Everyday Heroes” Is Born
Chapter 16: Becoming a Keynote Speaker, Author, and Advocate
Chapter 17: Taking My Music and Message to the World
Lyrics
Acknowledgments
About the Author
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