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Index
Cover Page Title Page Copyright Page Table of Contents Foreword by Josh Bernoff PART I: Setting the Stage
Chapter 1: And So It Began Chapter 2: The Bond Between a Man and His Guitar Chapter 3: The Customer-Service Dance with Ms. Irlweg Chapter 4: Doing the Best with What You’ve Got
PART II: The Making of the “UBG” Trilogy
Chapter 5: “United Breaks Guitars” Is Created Chapter 6: Life in a Media Frenzy Chapter 7: United’s Reaction and Inaction Chapter 8: What to Do for an Encore: “UBG Song Two” Chapter 9: The Big Finale: “UBG Song Three”
PART III: Social Media and Our Connection to Each Other
Chapter 10: Are You Statistically Insignificant? Chapter 11: Social Media as a Game Changer for Business Chapter 12: My Lessons Learned: We Are All Connected Chapter 13: Lessons for Business: Listen to the Power of One
PART IV: Career Impacts Following the Frenzy
Chapter 14: Music Sales Jump and Songwriting Soars Chapter 15: “Everyday Heroes” Is Born Chapter 16: Becoming a Keynote Speaker, Author, and Advocate Chapter 17: Taking My Music and Message to the World
Lyrics Acknowledgments About the Author
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