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Index
Cover Other Books by this Author Title Page Copyright Dedication Table of Contents Introduction
Are You Ready to Embrace a Booklife? How to use this Book
Sampling it Following the Structure Re-Imagining the Book
What this Book is Not Further Resources: booklifenow.com and booklife.com
I. Public Booklife
Chapter 1: Building Your Booklife
The Pillars of Your Public Booklife Creating and Managing Goals Mapping Your Future: Think Strategically not Tactically Approaches to Planning Change Management Mission Statements Benefits “How am i Possibly Going to Keep up With All of This?!” The Discovery Process Being Yourself Exploring Your Strengths and Weaknesses Improving Your Abilities Choosing Your Platforms Facebook Myspace Twitter Youtube Other Platforms Public Platform Example: The Blog Creating A Blog Temperament: Should You Release Your Inner Evil Monkey? The Tension Between Ego and Information Modeling and Content Development Effective Approaches Ineffective Approaches Enhancements Managing Your Involvement Levels of Involvement Follow Through = Personal Integrity A Personal Space the Size of a Postage Stamp?
Chapter 2: Communicating Your Booklife
Networking How Do You Network? Rules for Communication Overcoming Fear of Contact Managing Contacts Dealing with Editors and Publicists A Covenant of Mutual Respect When Things go Wrong Making Assumptions, and what You can do About it Understanding Creative PR Universal Elements The Lifecycle of a Book Rules of Engagement PR Opportunities Blurbs Conferences and Conventions Readings Guest Blogging Interviews Reviews Writing Your Backstory PR Tools Artifacts Information Retrieval Objects Samples Leveraging Your Ideas Lost in the Crowd? Successful Example: “the Situation” Creating a PR Plan Your High-Level Plan Your Detailed Plan Five Minimum Elements for Success
Chapter 3: Maintaining Your Booklife
Transparency Branding Personal Public Managing Perception The Importance of Persistence Paying it Forward/Community Against Trends Positive Survival Strategies Multi-Purposing the Public for the Private Using Personification Booklife Gut-Check: Toward Peace of Mind The Search for Balance Your Health Positive Choices Avoiding the Negative Multitasking and Fragmentation White Noise and Dark Managing Open Channels Tolerance for Channels
II. Private Booklife
Chapter 1: Living Your Booklife
The Pillars of Your Private Booklife Reasons to Write Attitude and Creativity Finding Inspiration Acknowledging the Passion Strategies Being Receptive The Subjectivity of Taste Mastery as Uncertainty The Tactics of Prose Room to Think Recognizing the Nature of Distraction The Other You Relinquishing all Fetishes Writing and Revision Testing Your Work Poking the Structure with a Stick Interrogating Your Characters Resources Work Schedule For Part-Time Writers For Full-Time Writers (Bowing to Reality) Habit Versus Process Do You Know the Difference? A Novel Example Permission to Fail
Chapter 2: Protecting Your Booklife
Addiction Rejection From other Writers From Editors From Reviewers Envy The Many Faces of Envy Difficult Solutions Despair Revitalizing Creativity Success Support from Your Partner The Long View
Appendices
A Note on the Appendices Appendix A: Additional Information on Relevant Roles
Agents Booksellers By James Crossley Editors by Jill Roberts Marketing Versus Publicity by Colleen Lindsay Publicists by Colleen Lindsay
Appendix B: Content-Related
Marketing/PR Campaign Summary (Example) Podcasts PR Plan (First Draft Example) Press Releases (Example) Book Reviews
Appendix C: Additional Notes on New Media by Matt Staggs
Nodes and Influencers Reputation Management: Telling Your Story Before Someone Else Does Sipping from the Fire Hose: Online Search Tools
Appendix D: Nurturing Creativity
Chasing Experience by Nathan Ballingrud Luck’s Child by Marly Youmans Workshops by Cat Rambo Sacrifice: Without Hope, without Despair by Matthew Cheney
Appendix E: How to Write a Novel in Two Months
Support Writing-Related Conclusions
Appendix F: Evil Monkey’s Guide to Creative Writing
Acknowledgments About the Author
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