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Index
Cover
Title Page
Copyright
Contents
Introduction
Part I: Master the Mobile Mind Shift
1. The Mobile Mind Shift: A World Transformed by Mobile Moments
2. Master the IDEA Cycle: A Business Discipline for Winning in Mobile Moments
3. Plan Your Mobile Engagement: Conduct a Mobile Moment Audit
4. Measure the Mobile Mind Shift: Build the Mobile Moments That Your Audience Is Ready For
Part II: The Mobile Business Shift
5. The Sales Shift: Use Mobile Moments to Influence and Drive Commerce
6. The Marketing Shift: Tap Mobile Moments to Acquire and Retain Customers
7. The Product Shift: Enrich Connected Products through Mobile Moments
8. The Business Model Shift: Mobile Moments Create New Business Models
Part III: The Mobile Systems Shift
9. The Workforce Shift: Empower Employees in Their Mobile Moments
10. The Platform Shift: Mobile Moments Require a New Technology Strategy
11. The Process Shift: Transform Business Processes through Mobile Moments
12. The People Shift: Engineer Mobile Moments with an Idea Team
Part IV: The Future Shift
13. The Future Shift: Mobile Moments Will Blanket the World
What’s Next
Acknowledgments
About the Authors
Case Index
Methodology
Endnotes
Index
Advance Praise
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