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Index
Cover Page
One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company
Copyright Page
Dedication
Contents
Preface
Acknowledgments
Introduction
1 Opportunities for Inventor-Entrepreneurs in the Twenty-First Century
My Journey
Successful Inventor-Entrepreneurs in This Book
Finding a Mentor
2 Do You Have What It Takes?
Entrepreneur: Born or Made?
Does the Shoe Fit?
Startup Enemy Number One: Fear
Why I Took the Leap and Started a Business with One Simple Idea
3 Keep It Simple
What Is a Simple Idea?
Creating a Product That Will Sell
Test the Market
Creating a Product That Is Simple to Produce
Is It a Money-Maker?
4 Watch Your Back
Outsmart the Competition
Build Partnerships
Protect Your Idea
5 Ready, Set, Launch!
No MBA? No Problem!
Do You Need a Business Plan?
Show Me the Money!
Setting Up Your Business
6 Flip the Switch
Product Design Package
Packaging
Finding the Right Manufacturer
Logistics
Getting Off to a Good Start
7 Power Marketing Made Simple
What’s Brand Got to Do with It?
Create Demand and Drive Sales
Get the Word Out on a Limited Budget
Hitch Your Wagon to Someone Else’s Star
8 Winning and Losing at Retail
Start Local, Go National, Grow Global
How to Get Your Product into Retail Stores
On the Shelves of Giants
Other Retailing Options
Creating Happy Campers and Repeat Sales
9 Managing the Monster
Taking Care of Business
Be Careful What You Wish For
When the Going Gets Tough
Cruise, Expand, or Sell
Appendix: Valuable Resources
Index
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