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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction: The Digital Village
Part One: Data is a Window Into Our Psychology
1. Decoding Our Psychology
2. The Identities We Craft Online
3. The Digital Breadcrumbs of Our Existence
4. You Are Not Yourself When You’re Hungry
Part Two: The Bright and Dark Sides of Psychological Targeting
5. Psychological Insights in Action
6. Finding the Good
7. When Things Go Wrong
Part Three: Making Our Data Work for Us
8. We Need More Than Control
9. Creating a Better Data Ecosystem
10. Coming Together
Epilogue: The Moral Imperative to Shape Our Future
Appendix A
Appendix B
Notes
Index
Acknowledgments
About the Author
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