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Index
Cover Page Title Page Copyright Page Dedication Page Contents Acknowledgements Foreword by Russell Muirhead 1. Introduction: The Rhetorical Presidency 2. The Old Way: Founding and Forms
Constitutional Principles Official Rhetoric
3. The Old Way: Developed and Expressed
“Unofficial” Presidential Rhetoric The Great Exception: Andrew Johnson
4. The Middle Way: Statesmanship as Moderation
Theodore Roosevelt and the Hepburn Act Conditions of Success The Old Way Revised
5. The New Way: Leadership as Interpretation
Reinterpreting the Constitutional Principles: Woodrow Wilson’s Statecraft New Standards, New Forms Comparing Rhetoric: Old and New
6. Limits of Leadership
The Problem of Credibility: Woodrow Wilson and the League of Nations Campaign The Breakdown of Deliberation: Lyndon Johnson’s War on Poverty
7. Dilemmas of Governance
Crisis Politics and Normal Politics Campaigns, Wordsmiths, Media Ronald Reagan, The Great Communicator The Rhetorical Prerogative
Afterword Index
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