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Index
TABLE OF CONTENTS
FOREWORD
MAKING YOUR OWN SUCCESS
TERMS OF THE TRADE
PART 1: KNOW YOUR READ-THROUGH
PART 2: ADVERTISING CAMPAIGNS
PART 3: THE RIGHT AUDIENCE
PART 4: CRAFTING THE AD
PART 5: TUNING THE AD
PART 6: NURTURING THAT GOOD AD
PART 7: AUDIENCE LAYERING
PART 8: VIDEO ADS
PART 9: THE FACEBOOK PIXEL
PART 10: RETARGETING
PART 11: INSTAGRAM ADS
PART 12: BOOSTED POSTS
AN OFFER FROM THE WRITING WIVES
FINAL WORDS
NON-FICTION BOOKS BY JILL & MAL
THANK YOU
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