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Index
Cover
Table of Contents
Title Page
Preface
Introduction: Five Stories about Five Core Metaverse Concepts
PART I: Conception
CHAPTER 1: Crash Course—A Simple History of a Complex Idea
Creating the Metaverse Immediately after Snow Crash
Reclaiming the Metaverse's Definition Taken from Its Source
CHAPTER 2: Second Life and the Mystery of the First Metaverse Platform
Part 1: Rise and Fall
Part 2: Postmortem
Part 3: Second Life Forever
CHAPTER 3: How Facebook Became Meta (But Lost the Metaverse on the Way)
The Second Life of Oculus
Acquisition Bias
Horizon Lines
Ingrained Identity
The Second Life of Horizons?
PART II: Realization
CHAPTER 4: Kid Stuff: Minecraft, and the Rise of Roblox
Minecraft, the Metaverse Generation, and the Rise of Metaverse TV
How Blocky Avatars Encourage Creativity
Portrait of the Artist as a Young Jamaican Woman
The Trouble with Children in the Metaverse
CHAPTER 5: Battle Royale for the Fortnite Metaverse
Inside the Alliance
Advice for Brands
Advice for Creators—Especially Women
CHAPTER 6: Neal Stephenson Enters the Metaverse—Lamina1, Blockchain, and the Utopia of Ownership
Imagining the Metaverse-as-a-Service
Redefining the Metaverse with the Metaverse's Creator
A Brief History of the Cryptoverse
Lamina1's Theory of Value
A Literary Arc to Lamina1
CHAPTER 7: VRChat and Finding Furry Anime Utopia
Knuckling Under
Game of Trust
Communities Create Community
A Community Endlessly Creating
EAC and the Ironic Challenge of Metaverse Community Management
VRChat Swallows the Internet
The Lure of the Market and the Future of VRChat
Getting Started
PART III: Promises and Perils
CHAPTER 8: VR, Interoperability, Web3, and Other Metaverse Myths
Myth: VR is essential to the Metaverse
Myth: The Metaverse must incorporate augmented reality
Myth: Web3 is part of the Metaverse! (Or vice versa.)
Myth: Photorealistic human avatars and world graphics are the Metaverse's end goal
Myth: The Metaverse must interoperate across the Internet
Myth: The Metaverse is for everyone!
Myth: There is only one Metaverse
CHAPTER 9: Sex, Abuse, and the Eternal Content Moderation Challenge
Ever-Perennial Metaverse Problems: Sex, Trolling and Harassment, and Underage Users
Building a Better Moderated Metaverse
CHAPTER 10: Metaverse Real-World Use Cases—Separating Substance from Hype
Understanding Real Metaverse Use Cases: A Checklist
Use Case: Live Music/Entertainment—Pros and Cons
Untapped Opportunity: Classic IP Extension
CHAPTER 11: Overcoming the Metaverse Age Cliff and the Immersion Funnel
Aging Out
Inside the Immersion Funnel
Widening the Funnel
Bridging the Age Cliff
Journeying Across the Age Cliff with Jenova Chen
Metaverse Mindshare and a New State of Play
PART IV: A Metaverse Worth Fighting For
CHAPTER 12: Future Paths
Jenova Chen and the Metaverse Theme Park
Connecting Across Generations
AI and the Metaverse
Streaming the Metaverse in Our Hands
Looking for a Lean-Forward Metaverse
CHAPTER 13: Future Pitfalls—Manipulation, Takedowns, and the Experience Machine
The Dangers of an Unregulated Metaverse
Confronting the Experience Machine
CHAPTER 14: Metaverse Lessons for the Next 30 Years
Community Creates Value—Not the Other Way Around
Accessibility Isn't Optional; It's Fundamental
A Game First and Foremost
Collaborative, In-World Creation Remains the Gold Standard
Time Shifting and Social Media Are Essential to the Metaverse
Avatars Shape Culture
Community and Company Must Grow Together
Afterword: Where in the Virtual World the Platforms and People from This Book Are Now
Glossary
Appendix A: Rules for Avatar Radicals and Reformers
Appendix B: Advice for Metaverse Reporters
Acknowledgments
About the Author
Index
Copyright
Dedication
End User License Agreement
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