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Index
praise for Jon Atack’s previous work:
contents
introduction
1 you are not a gentleman: the principles of influence
2 recruitment: the way to unhappiness
3 manufacturing fanatics
4 groupthink
5 the mind’s I: consciousness and identity
6 the imitation game: from mimicry to hypnosis
7 life is a pitch (and then you buy)
8 undue influence: the science and the law
9 the way forward
10 from groupthink to courageous followership: bringing the living back to life
afterword: the open minds foundation
acknowledgments
about the author
(endnotes)
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