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Index
Introduction
Chapter 1 – What is Arbitrage?
Chapter 2 – Amazon vs. eBay
Chapter 3 – What is FBA?
Chapter 4 – Why Does FBA Work?
Chapter 5 – Understanding the Amazon Customer
Chapter 6 – Economics of Supply, Demand, & Price
Chapter 7 – The History of Scouting
Chapter 8 – An Emerging Business Model
Chapter 9 – From Toys to Toiletries
Chapter 10 – THE TIME TO ACT IS NOW!
Chapter 11 – Anyone Can Do This
Chapter 12 – The Rules of the Amazon Marketplace
Chapter 13 -‐ Sales Rank Explained – What It Is, What It Is Not
Chapter 14 – The Amazon Buy Box
Chapter 15 – Risk Management
Chapter 16 – It’s a Margins Game
Chapter 17 – The ‘Race to the Bottom’ & ‘Chasing the Next Sale’
Chapter 18 – What Makes a Product Good for Resale
Chapter 19 – Sourcing Products – Retail vs. Online
Chapter 20 – International FBA & Advanced FBA Techniques
Chapter 21 – Multi-‐Channel Fulfillment – List on eBay, Ship From FBA
Chapter 22 – So Why Isn’t Everybody Doing This?
Chapter 23 – Summary – Go Feed Your Amazon Monster!
Bonus # 1 – How to Compete Against Amazon
Bonus # 2 – Creating New Product Pages for Items NOT on Amazon
Bonus # 3 – Why No One Can Take Over
Bonus # 4 – The ZERO RISK Way to Start
Bonus # 5 – The Pixar Effect
Bonus # 6 – Attitude is Everything
Bonus # 7 – Your Lazy Competition
Bonus # 8 – How To Run An FBA Consignment Business
Bonus # 9 – Why Seasonal Products Sell Year Round on Amazon.com
Bonus # 10 – Live vs. Local Database Scouting Services
Additional Resources
Recommended Reading
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