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Index
Cover
Contents
Title
Copyright
Dedication
Special Thanks
Foreword
Introduction
Chapter 1: Startup Revolution
Which Is to Say, Disruption Hurts
And Cue the Lean Startup
Lean Startup, Please Meet the Lean Entrepreneur
Chapter 2: Vision, Values, and Culture
Vision and Values
Lean into It: The Lean Startup Culture
Over the Horizon: A Framework
Chapter 3: All the Fish in the Sea
Know Your Audience: Why Segmentation Matters
Market Segment
Personas: Create a Fake Customer
Choosing a Market Segment
Chapter 4: Wading in the Value Stream
Articulating the Value Stream
Value-Stream Discovery
Chapter 5: Diving In
Listen to Your Customers—or Not
Customer Interaction
Chapter 6: Viability Experiments
The Infamous Landing Page
Concierge Test
Wizard of Oz Test
Crowd-Funding Test
Prototyping
Chapter 7: Data’s Double-Edged Sword
New Products
Existing Products
Chapter 8: The Valley of Death
Minimum Viable Product
Chapter 9: Real Visionaries Have Funnel Vision
Innovate the Funnel
Growth Waves
Chapter 10: The Final Word
Acknowledgments
About the Authors
Index
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