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Index
Cover
Title Page
Copyright Page
Contents
Preface
1: Giving
2: Exchanging
3: Gifting
4: Cooperating
5: Pausing
6: Compromising
7: Knowing
8: Admitting
9: Asking
10: Conversing
11: Humanising
12: Liking
13: Complimenting
14: Labelling
15: Reasoning
16: Committing
17: Implementing
18: Comparing
19: Following
20: Losing
21: Ending
The Science of Persuasion
Additional Reading and Resources
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