Scrapbooking for Profit by Pittman, Rebecca F. -- Read -- Imperial Library of Trantor

Index

FRONT COVER TITLE PAGE COPYRIGHT PAGE TABLE OF CONTENTS ACKNOWLEDGMENTS INTRODUCTION 1 THE LUCRATIVE WORLD OF SCRAPBOOKING

Not Just Paste and Scissors Today’s Marketplace Yesterday’s Influence Scrapbooking Careers Some Interesting Statistics

2 THE SKILLS OF THE ENTREPRENEUR

Do You Have What It Takes? Figuring Out Where You Fit In Ten Fears That Block Success Quick List Method to Set Your Goals Let’s See What’s in Your Future

3 SETTING UP SHOP

Legal Structure Sole Proprietor Partnership Corporation Registering Insurance It’s All in the Name! Setting Up Your Bank Account Record-Keeping Licenses and Permits Merchant Account Need a Loan? Employer Identification Number Your Business Plan Know Your Bookkeeping The Taxing World of Taxes

4 THE HOME-BASED SCRAPBOOKING BUSINESS

Zoning Laws Staying Friends with the Neighbors Setting Up Delivery Services The In-Home Shop Family Support Checking Out the Competition Wholesale Distributors Staying Professional Creative Memories Advertising Your Home-Based Business

5 GOING RETAIL

The Pros and Cons Selecting a Site: Yep . . . Location Overhead How’s the Competition? Employees Display Dos and Don’ts Business Hours Signage Vendors and Deliveries Inventory Marketing Advertising Your Retail Store “What Would I Have Done Differently?” Typical Start-Up Costs A Word About Franchises

6 THE ELECTRIC ENTREPRENEUR

Today’s Internet Business Designing a Website How to Stand Out from the Crowd Registering Your Domain Name Who’s Your Host? Credit Card Setup Need a Cart? Message Boards Email Chat Rooms Affiliate Programs Packaging

7 EBAY, FACEBOOK, ETSY, PINTEREST, TWITTER, AND MORE

eBay Facebook Twitter Pinterest Etsy Google Profile and Google + LinkedIn Other Internet Options

8 DESIGNING YOUR OWN PRODUCTS

Finding a Market Patent Search Making a Prototype Pricing Copyrights Trademark Packaging The Art of Sales Scrapbook Paper Design Jobs

9 TEACHER, CONSULTANT, AND COMMISSIONED

Teaching Classes from Home Teaching in Stores What Do I Charge? Finding Customers Inventory Control Taking It on the Road Going Viral Success Tips The Commissioned Album The Scrapbook Consultant

10 THE BIG PICTURE!

Planning the Scrapbookers’ Extravaganza Retreats and Cruises Event Planner Trade Shows and Expos Seminars Holiday Events Digital Scrapbooking Writing Magazine Articles Scrapbook Magazine Illustration Publishing a Book Ebooks Other Ways to Make Money Writing in Scrapbooking Cross-Marketing: Today’s Hottest Trend

11 LET’S ADVERTISE

What Exactly Are You Selling? Planning an Advertising Budget Professional Contacts Yellow Pages Ads Placing Display Ads in Magazines Placing Print Ads Wisely Direct Mail Organizations Special Events The Internet Advertising Your Business Online Other Ways to Advertise Your Website Referrals Promotional Materials Trade Shows and Expos as a Means of Advertising Networking The Stationary End of Things

12 IF YOU HAVE THE PASSION, YOU HAVE THE POTENTIAL!

Motivation Offering More Than Your Competitor Goal-Setting I Have Too Many Orders . . . Now What? It’s Never JUST a Business!

13 CONTRACTS, FORMS, AND CHECKLISTS

Different Contracts for Different Setups Event Planning Checklist: Sample Ledgers & Bookkeeping Forms The Business Plan Business Checklist Personal Checklist Website/Internet Store Creation Checklist Sample Query Letter for Book Publishing

REFERENCES AND RECOMMENDATIONS