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Index
Also by Patrick Lencioni
Title Page
Copyright Page
Dedication
Introduction
The Fable
PART ONE - Theory
ENEMIES
ME
HORRIBLE PROMOTION
ACCELERATION
BAND-AIDS
PART TWO - Practice
CONTACT
Q&A
BRASS TACKS
DISCOVERY
GASOLINE ON A FIRE
BACKLASH
DEBRIEF
MESSINESS
SHOW
TELL
RECOVERY
ANTICIPATION
REENTRY
ADVICE
PART THREE - Research
EXPOSURE THERAPY
GIVE AWAY
CONSISTENCY
SPEED READING
DANGER
DIGESTION
COUNSEL
ENDURANCE
TEST RUN
HUMILITY
SWALLOWING MEDICINE
PREPARING THE WITNESS
PART FOUR - Testimony
TRIAL
OFFENSE
NO HOLDS BARRED
SUCKER PUNCH
DELIBERATION
CROSS-EXAMINATION
MAKING THE CASE
THE FIRST FEAR
THE SECOND FEAR
DECEPTION
FURTHER EXPLANATION
THE THIRD FEAR
DROPPING SHOES
GUT CHECK
ONWARD
The Model
THE ORIGINS OF GETTING NAKED
NAKED SERVICE DEFINED
#1: FEAR OF LOSING THE BUSINESS
#2: FEAR OF BEING EMBARRASSED
#3: FEAR OF FEELING INFERIOR
SHEDDING THE THREE FEARS
ALWAYS CONSULT INSTEAD OF SELL
GIVE AWAY THE BUSINESS
TELL THE KIND TRUTH
ENTER THE DANGER
ASK DUMB QUESTIONS
MAKE DUMB SUGGESTIONS
CELEBRATE YOUR MISTAKES
TAKE A BULLET FOR THE CLIENT
MAKE EVERYTHING ABOUT THE CLIENT
HONOR THE CLIENT’S WORK
DO THE DIRTY WORK
ADMIT YOUR WEAKNESSES AND LIMITATIONS
BROADER APPLICATIONS OF NAKEDNESS
Acknowledgements
ABOUT THE AUTHOR
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