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Index
Cover
Copyright
Title Page
Contents
Introduction
1 The history and business of fashion
Understanding Fashion
Fashion History Overview
Key Designers
The Fashion Marketplace
Current Issues in the Fashion Industry
Designer Profile: Christopher Raeburn
2 Brands, consumers, and trends
Defining a Brand
Customer Profile
Trend Research
Fashion Research
Designer Profile: Eudon Choi
3 Inspiration and research
Concept and Ideation
Case Study: Alexander McQueen
Case Study: Coco Chanel
Case Study: Issey Miyake
Brainstorming
Research Planning
Gathering Research
Creating Original Research
Establishing a Color Story
Sourcing Materials
4 Textile development
Creative Textile Development
Constructed Surfaces
Dye Applications
Prints and Patterns
Embellishment
Manipulations
Laser-cutting
New Technology and Fabrication Development
Designer Profile: Holly Fulton
5 Design development
Design Processes
Sketching, Collage, and Digital Media
Exploring Silhouettes
Draping on the Form
Digital Draping
Detail-focused Design
Sampling Your Ideas
Visualizing Your Collection
Designer Profile: Cucculelli Shaheen
6 Presenting a collection
Presenting Your Designs
The Collection Plan
Illustrations
Drawing Flats and Specs
Compiling the Range Board
Spec Packs
7 Portfolios and résumés
Portfolio Presentation
Creating a Brand Vision
Understanding Your Audience
Effective Layout
Digital Portfolios
Résumés
Essential Interview Skills
Recruiter Profile: Elaina Betts
Glossary
Fashion Materials and Their Common Uses
Croquis and Flat Templates
Useful Resources
Index
Picture credits
Acknowledgments
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