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Index
Cover Copyright Title Page Contents Introduction 1 The history and business of fashion
Understanding Fashion Fashion History Overview Key Designers The Fashion Marketplace Current Issues in the Fashion Industry Designer Profile: Christopher Raeburn
2 Brands, consumers, and trends
Defining a Brand Customer Profile Trend Research Fashion Research Designer Profile: Eudon Choi
3 Inspiration and research
Concept and Ideation Case Study: Alexander McQueen Case Study: Coco Chanel Case Study: Issey Miyake Brainstorming Research Planning Gathering Research Creating Original Research Establishing a Color Story Sourcing Materials
4 Textile development
Creative Textile Development Constructed Surfaces Dye Applications Prints and Patterns Embellishment Manipulations Laser-cutting New Technology and Fabrication Development Designer Profile: Holly Fulton
5 Design development
Design Processes Sketching, Collage, and Digital Media Exploring Silhouettes Draping on the Form Digital Draping Detail-focused Design Sampling Your Ideas Visualizing Your Collection Designer Profile: Cucculelli Shaheen
6 Presenting a collection
Presenting Your Designs The Collection Plan Illustrations Drawing Flats and Specs Compiling the Range Board Spec Packs
7 Portfolios and résumés
Portfolio Presentation Creating a Brand Vision Understanding Your Audience Effective Layout Digital Portfolios Résumés Essential Interview Skills Recruiter Profile: Elaina Betts
Glossary Fashion Materials and Their Common Uses Croquis and Flat Templates Useful Resources Index Picture credits Acknowledgments
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