5 Easy Steps to Make Your Website Your #1 Employee by Johnsen, Steve -- Read -- Imperial Library of Trantor

Index

Forward by Gary Barnes Chapter 1. Help! I’m a Business Owner and I Need a Website

What is an employee? No gimmicks No jargon High return on investment Your #1 employee

Chapter 2. Five Common Myths, and the Real Reasons You Need a Website

Myth #1: I need a website Myth #2: Websites are expensive Myth #3: Looks are everything Myth #4: We have to put everything on the site Myth #5: Build it and they will come The real reasons you need a website

Image Get found Customers!

Chapter 3. What is a Well-Built Website?

The Five Steps Step 1. Purpose Step 2. Visual Step 3: Verbal Step 4: Functional Step 5. Technical

Chapter 4. Step One: Define Your Website’s Purpose

The lighting designer E-commerce with a purpose Selective SEO More examples of clear purpose Action steps

Chapter 5. Step Two: Establish Your Online Brand Visually

Remember your purpose Visual branding Design considerations Layout—Images, artwork, graphic design elements

Make it in Modeling Say Cheese! Label printer Auctioneer

Action steps

Chapter 6. Step Three: Write Influential Content

Built on your key messages Outside eyes Depth of understanding Critical areas to consider

1. Know what you want 2. Know what you bring 3. Know your audience 4. Tell a story 5. Be consistent

Action steps

Chapter 7. Step Four: Functionality, Functionality, Functionality!

Rule #1: Be easy to use Rule#2: Intelligent layout Rule #3: Easy site navigation and access Rule #4: Use hyperlinks wisely Action steps

Chapter 8. Step Five: Let’s Speak “Geek”: Technical Aspects of a Great Website

HTML/CSS code

Overnight visibility

Titles and meta tags

Make them unique

Keywords Hosting Action steps

Chapter 9. Putting It All to Work

Take action now

1. Decide whom you’re targeting 2. Determine your website’s goals 3. Who are you competing against? 5. Plan your follow-up campaign 6. Who will manage your campaign?

A Note from Steve Free Bonus Resources About the Author If you enjoyed Five Easy Steps...