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Imperial Library
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Index
Cover
Title
Copyright
Dedication
Acknowledgments
About the Author
Table of Contents
Introduction
Chapter 1 You Are a Business—Now Let’s Get to Work!
Chapter 2 Sole Proprietor versus LLC/LLP versus S Corp
Chapter 3 Brick-and-Mortar Locations
Chapter 4 Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan
Chapter 5 Professional Equipment for Professional Photographers
Chapter 6 Marketing: An Overview of Its Importance
Chapter 7 Your Brand, Your Image, and Your Niche
Chapter 8 Social Media: Etiquette, Expectations, and the Law
Chapter 9 Professionalism and Ethics on the Job
Chapter 10 Establishing the Client’s Needs for Level of Production (and Associated Budget)
Chapter 11 Care and Feeding of Clients (Hint: It’s Not About Starbucks and a Fast-Food Burger)
Chapter 12 Writing Like a Professional Can Solve Many Problems
Chapter 13 Cognitive and Subconscious Thinking and Photographers
Chapter 14 Price Is What You Pay, Value Is What You Get
Chapter 15 Setting Your Photographer’s Fees
Chapter 16 Overhead: Why What You Charge a Client Must Be More Than You Paid for It
Chapter 17 Pricing Your Work to Stay in Business
Chapter 18 Who’s Paying Your Salary and 401(k)?
Chapter 19 Insurance: Why It’s Not Just Health-Related, and How You Should Protect Yourself
Chapter 20 Pros and Cons of Insourcing and Outsourcing
Chapter 21 Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits
Chapter 22 The Value of Offering Internships
Chapter 23 Office and On-Location Systems: Redundancy and Security Beget Peace of Mind
Chapter 24 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential
Chapter 25 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant
Chapter 26 Insights into an IRS Audit
Chapter 27 Contracts for Editorial Clients
Chapter 28 Contracts for Corporate and Commercial Clients
Chapter 29 Contracts for Weddings and Rites of Passage
Chapter 30 Negotiations: Signing Up or Saying No
Chapter 31 Protecting Your Work: How and Why
Chapter 32 Using eCO for Online Registrations
Chapter 33 The Realities of an Infringement: Copyrights and Federal Court
Chapter 34 Releases: Model, Property, and Others
Chapter 35 Handling a Breach of Contract: Small Claims and Civil Court
Chapter 36 Resolving Slow- and Non-Paying Clients
Chapter 37 Attorneys: When You Need Them, They’re Your Best Friend (or at Least Your Advocate)
Chapter 38 Licensing and Managing Your Work
Chapter 39 Working with Nonprofits, Foundations, and Nongovernmental Organizations (NGOs)
Chapter 40 Fine Art, Art, and Selling Prints: Valuation
Chapter 41 On Being Published
Chapter 42 Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your Limits
Chapter 43 Education, an Ongoing and Critical Practice: Don’t Rest on Your Laurels
Chapter 44 Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Loved Ones if You Just Think a Little about It
Chapter 45 Charity, Community, and Your Colleagues: Giving Back Is Good Karma
Bibliography
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