Embarrassment of Product Choices, How to Consume Differently by Millot, Michel -- Read -- Imperial Library of Trantor

Index

Cover Table of Contents Preface Introduction

I.1. Market value versus usage value: customers, consumers and users I.2. A sucker’s market

1 The Power of Words

1.1. The power of word-of-mouth 1.2. The power of consumers/customers 1.3. The power of consumers/users 1.4. The power of demonstrations 1.5. The power of distributors 1.6. The power of the big buyers 1.7. The power of the Internet 1.8. The power of stars, influencers and idols 1.9. The power of genuine users 1.10. The power of sellers

2 Temptation

2.1. The power of sales catalogs 2.2. The power of certificates, labels and eco-labels 2.3. The power of packaging 2.4. The power of labels 2.5. The power of manufacturers 2.6. The power of standards: inflation 2.7. The power of commercial leaflets 2.8. The power of specialized journals 2.9. The power of trade shows and fairs 2.10. The power of technical tests 2.11. The power of tele-shopping

3 Belief and Respect

3.1. The power of fair trade 3.2. The power of ecologists 3.3. The power of the quality/price relationship 3.4. The power of consumer reviews and associations

4 Marketing and Lies

4.1. The power of surveys and panels 4.2. The power of marketing 4.3. The power of consumer services

5 Pleasing, Enjoying and Being Successful

5.1. The power of aesthetics, the seduction of products 5.2. The power of festivals and traditions 5.3. The power of fashion and trends

6 The Powers that Be

6.1. The power of lobbies 6.2. The power of politics and the government 6.3. The abandoned goals of the Centre de Creation Industrielle

7 The Power of “Made in France”

7.1. Should I buy French? 7.2. Are the labels all reliable? 7.3. AOC products 7.4. A new label: “Origine France Garantie” (in English: “French Origin Guaranteed”) 7.5. A lack of information for making choices 7.6. “Made in France” 7.7. Good for businesses 7.8. French products are more expensive and therefore of better “quality”! 7.9. Good for the consumer/customer? 7.10. The French product craze 7.11. “Made in France” and the brand 7.12. Progress made through globalization 7.13. An economic point of view 7.14. Design and manufacturing 7.15. Protectionism 7.16. Nationalism 7.17. Conclusion

8 Seeing, Touching and Getting a Feel

8.1. The power of stores 8.2. The power of products

9 The Innovative Product of a Known Brand

9.1. The power of technical innovations 9.2. The power of brands

10 The Product Already Seen

10.1. The power of the media 10.2. The power of print media 10.3. The power of advertising 10.4. The power of TV

11 Buying Cheap

11.1. The power of pricing 11.2. The power of sales 11.3. The power of promotions 11.4. The power of responsible purchasing

Appendix References Index End User License Agreement