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Index
Cover
Title
Copyright
Dedication
Contents
Foreword
Introduction
Part One: What’s Driving the Data Crush?
1 Mobility: Smartphones, Tablets, and the
“Internet of Things”
2 Virtual Living: The Rise and Growing
Dominance of Social Media
3 Digital Commerce: Infinite Options for
Buying Goods and Services Online
4 Online Entertainment: Millions of Channels,
Billions of Actors
5 Cloud Computing: The Death of Dedicated
Infrastructure
6 “Big Data”: Learning from the Flood
Part Two: The Impact on Business
7 Contextification: Responding to
the Market of One
8 Socialfication: The Intimacy Imperative
9 Quantafication: The Building
Blocks of Business
10 Appification: Instant Customer
Gratification
11 Cloudification: Everything as a Service
12 Thingification: Objects as Participants
Part Three: How Successful Businesses
Will Respond
13 Polarize: Know Thyself
14 Accelerate: Your Only Business
Imperative
15 Data Enable: Leveraging Your Most
Valuable Asset
16 Quantification: Big Data, Bigger Results
17 Gamify: Getting What You Pay for
18 Crowdsource: Putting Your
Audience to Work
Summary: A Few Days in Life, Circa 2020
Notes
Index
About the Author
Free Sample Chapter from Going Social by Jeremy Goldman
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