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Index
Cover
Title
Copyright
Dedication
Contents
Acknowledgements
Introduction: Media Anniversaries Brand, Paratext, Event...and the Hype of the Doctor
1 Marketing the 50th Anniversary Brand Management and the Cultural Value of the Doctor
2 Merchandising the 50th Anniversary Public Service Consumption in the Name of the Doctor
3 Mediatizing the 50th Anniversary Cinematic Liveness and the Developing Art of the Doctor
References
Index
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