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Imperial Library
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Index
Cover
Title page
Copyright page
Prologue
1 What’s Wrong with Consumption?
The scene
2 A Consumer Society
Anyone for a Coke?
The drive to consumption
Is consumption capitalist?
Whose side is Santa Claus on?
Conclusion
3 Why We Shop
A first theory of shopping – peanut butter
A second theory of shopping – sacrifice
It’s hard to be good
4 Why Denim?
The Global Denim Project
How jeans became ordinary
5 It’s the Stupid Economy
Why advertising?
Beliefs, epistemology and economics
‘Stuff happens’ in aggregate
Best value?
How the virtual came to create the real
Value: from problem to solution
6 How Not to Save a Planet
Postscript
Index
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