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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction
Chapter 1 - What’s Red Carpet Marketing All About?
Chapter 2 - Tiers of Celebrities
Chapter 3 - Tiers of Events
Chapter 4 - Persistence and Change
Chapter 5 - Magazines, Television, and the Power of the Internet
Chapter 6 - What Can Go Wrong
Chapter 7 - A Marketing Mecca for Any Product
Chapter 8 - Preparing for Hollywood Promotion
Chapter 9 - Getting Your Product to a Celebrity
Chapter 10 - Finding a Celebrity with the Right Appeal
Chapter 11 - Building Relationships
Conclusion
About the Author
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