Biography of an Idea · The Founding Principles of Public Relations by Bernays, Edward L. -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Contents Epigraph Part I Beginnings [1891–1916]

1 Childhood at Century’s Turn 2 Barren Years at Cornell Agricultural College 3 Looking for Life 4 Sex O’Clock in America 5 On Park Row 6 On Broadway 7 Metropolitan Musical Bureau 8 Nijinsky and Diaghileff’s Ballet Russe 9 On Tour with Caruso 10 Movies and Rallies for Democracy

Part II Adjustment [1917–1922]

11 Words Win the War and Lose the Peace 12 Interval in Paris 13 Publicity Direction 14 Fighting Jim Crow in the South 15 Marriage and Life in Greenwich Village 16 Great Hotels 17 Two Magazines and the Sell Mania 18 Correspondence with Freud 19 Horace Liveright, Pioneer in Publishing 20 Counsel on Public Relations

Part III Fulfillment [1923–1929]

21 Art Comes to Industry 22 The Worlds of Fashion 23 Pierre Cartier: Diplomat in Trade 24 Jacques Seligmann and Company 25 Breakfast with Coolidge 26 Procter & Gamble: 99 44/100% Pure 27 Notes on the 1920s 28 George Washington Hill: Industrial Tornado 29 Ramifications in Oil 30 Keeping the Auto Industry Rolling 31 Bread on the Assembly Line 32 Broadcasting: CBS and NBC 33 E. A. Filene: The Unsuccessful Millionaire 34 Light’s Golden Jubilee

Part IV Depression, New Deal and Challenges to Democracy [1930–1941]

35 President Hoover Attempts to Exorcise Unemployment 36 The Committee on the Cost of Medical Care 37 Book Business 38 Power Struggles for Proxies 39 Construction in the Depression 40 The Ladies’ Home Journal 41 International Mountains Out of National Molehills 42 Fighting for Credit Expansion 43 Giant Motors Purr 44 Sphinx of Wall Street 45 America Self-Contained 46 Philco: The Rise of Radio 47 Nash-Kelvinator 48 Oriental Pearls 49 Beer: The Beverage of Moderation 50 Speak Up for Democracy 51 Fore for Democracy 52 The Pullman Company 53 A. P. Giannini: America’s Number-One Banker 54 World’s Fair, 1939 55 Personalities of the Twenties and Thirties 56 Depression Miscellany 57 The Whirling Wheel of Change 58 Underwriting Fire Insurance with the Public

Part V World War II and the Postwar World [1942 to the present]

59 In Time of War Prepare for Peace 60 Publications Woo Their Publics 61 Postwar Competition Spurs Corporate Public Relations 62 Personalities of the Forties and Fifties 63 Gaining Good Will for India 64 The Theater 65 Georges Wildenstein’s Gallery 66 The United Fruit Company 67 Public Acceptance of Public Relations 68 Turning Point 69 Leisure and Pleasure

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