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Imperial Library
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Index
Cover
Title page
Copyright page
Dedication
Contents
Introduction
Timeline of a Remarkable Life
I. GET TO THE TOP
Be an Outsider
Follow Your Own Road
How to Read Like Steve Jobs
Meet the Right People
The Wizardy Woz
Mine Your Life Experience
Be a Survivor
Keep Your Powder Dry
Seize Opportunity
Jobs’ Heroes
Never Stand Still
Dream Big
A Tale of Five Companies
Cultivate Your Brand
How Apple Got Its Name
II. STAY AT THE TOP
Build Beautiful
Look Around for Inspiration
Job Interviews the Jobs Way
Build a Winning Team
How Not to Manage Relationships
Master the Money (So it Doesn’t Master You)
Don’t Sideline Design
How to Create an Instant Design Classic
Sell the Dream
Think Different
Build a Community of Customers
Go for the Big Bang
The Steve Jobs Uniform
Find a Dragon to Slay
Jobs vs Gates
Roll with the Punches
Turn Adversity into Advantage
Know When to Tear Up the Blueprints
Outpace the Curve
How to Load Your iPod Like Steve
Create the Space for Creativity
Building a Home
Know Your Customers (But Not Too Well)
Reimagine the Marketplace
Jobs’ Patents
Establish a Work–Life Balance
Luxuriate the Steve Jobs Way
Steve Jobs: Imagining a Future without Himself
Acknowledgements
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