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Index
Cover
Title Page
Copyright
Preface
Introduction
The Different Worlds of Leadership and Storytelling
The Intersection of Leadership and Storytelling
The Role of Storytelling
What's New in Storytelling
The Emerging Leadership Discipline of Narrative
The Nature of Leadership
The Marriage of Narrative and Analysis
The Performance of the Story
A Different Kind of Leader
Let's Go!
Part 1: The Role of Story in Organizations
Chapter 1: Telling the Right Story
The Power of Narrative
Using the Storytelling Catalogue
The Return on Investment of Storytelling
Chapter 2: Telling the Story Right
Style
Truth
Preparation
Delivery
Part 2: Eight Narrative Patterns
Chapter 3: Motivate Others to Action
The Challenge of Igniting Action and Implementing New Ideas
The Main Elements of the Springboard Story
Avoiding the Main Pitfalls
Chapter 4: Build Trust
Why You Tell Your Story
How to Tell Your Story
Where You Tell Your Story
Chapter 5: Use Narrative to Build Your Brand
Marketing in the Twentieth Century
Twenty-First-Century Marketing: The Interactive Customer Story
Chapter 6: Transmit Your Values
Distinguish the Different Types of Values
Ethics in Action
Transmitting Values Through Narrative
Chapter 7: Get Others Working Together
High-Performance Teams
Catalyzing High-Performance Teams and Communities
Getting the Group to Work Together
Chapter 8: Share Knowledge
Telling the Knowledge-Sharing Story
Creating Context for the Knowledge-Sharing Story
Special Kinds of Knowledge-Sharing Stories
Chapter 9: Tame the Grapevine
The Stories That Form the Corporate Culture
Taming the Grapevine
Beyond the Grapevine
The Driving Force Behind the Grapevine
Chapter 10: Create and Share Your Vision
Why We Tell Future Stories
How to Tell a Compelling Future Story
Link the Future Story to the Listeners' Current Mind-Set
Part 3: Putting It All Together
Chapter 11: Solve the Paradox of Innovation
Why Current Approaches Don't Solve the Innovation Paradox
Solving the Paradox
The Important Role of Storytelling
Chapter 12: A Different Kind of Leader
Leadership That Participates
Leadership That Connects
Leadership That Is Like Conversation
Leadership That Is Possible
Leadership That Fits the Modern Need
Leadership That Is Not for Everyone
Leadership That Is Relatively Free of Ego
Leadership That Is Like Judo
Leadership That Has Feeling
Leadership That Avoids “Apollo Run Amok”
Leadership That Includes Beauty
Notes
Preface
Introduction
Chapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight
Chapter Nine
Chapter Ten
Chapter Eleven
Chapter Twelve
Bibliography
Acknowledgments
About the Author
Index
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