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Index
Cover
Tables and Figures
Dedication
Author’s Note
Acknowledgments
1. Introduction
2. The Changing World of Children’s Consumption
3. From Tony the Tiger to Slime Time Live: The Content of Commercial Messages
4. The Virus Unleashed: Ads Infiltrate Everyday Life
5. Captive Audiences: The Commercialization of Public Schools
6. Dissecting the Child Consumer: The New Intrusive Research
7. Habit Formation: Selling Kids on Junk Food, Drugs, and Violence
8. How Consumer Culture Undermines Children’s Well-Being
9. Empowered or Seduced? The Debate About Advertising and Marketing to Kids
10. Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys
Afterword
About the Author
Reading Group Guide
Appendix A: Data Appendix
Appendix B: Organizations
Appendix C: Commercial Alert’s Parents’ Bill of Rights
Notes
References
Index
Copyright
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