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Index
Cover Tables and Figures Dedication Author’s Note Acknowledgments 1. Introduction 2. The Changing World of Children’s Consumption 3. From Tony the Tiger to Slime Time Live: The Content of Commercial Messages 4. The Virus Unleashed: Ads Infiltrate Everyday Life 5. Captive Audiences: The Commercialization of Public Schools 6. Dissecting the Child Consumer: The New Intrusive Research 7. Habit Formation: Selling Kids on Junk Food, Drugs, and Violence 8. How Consumer Culture Undermines Children’s Well-Being 9. Empowered or Seduced? The Debate About Advertising and Marketing to Kids 10. Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street Boys Afterword About the Author Reading Group Guide Appendix A: Data Appendix Appendix B: Organizations Appendix C: Commercial Alert’s Parents’ Bill of Rights Notes References Index Copyright
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