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Index
Title Page
Copyright Page
Table of Figures
List of Tables
Foreword
Dedication
PREFACE
ABOUT THIS BOOK
Acknowledgments
THE AUTHORS
chapter ONE - Introducing Networked Nonprofits
ABOUT NETWORKED NONPROFITS
THE SOCIAL MEDIA REVOLUTION
BUSTING THE SOCIAL MEDIA MYTHS
SOCIAL MEDIA POWERS SOCIAL NETWORKS FOR SOCIAL CHANGE
chapter TWO - Nonprofit Challenges and Trends
THE LEADERSHIP CRISIS
THE RISE OF MILLENNIALS
FREE AGENTS IN ACTION
ORGANIZATIONS WORKING WITH FREE AGENTS
CONCLUSION
PART ONE - How to Become a Networked Nonprofit
chapter THREE - Understanding Social Networks
THE CHANGING CONTEXT OF SOCIAL NETWORKS
UNDERSTANDING SOCIAL NETWORKS
MAPPING AN ORGANIZATION’S SOCIAL NETWORK
THE NOT-SO-SECRET NETWORK SAUCE: SOCIAL CAPITAL
WEAVING THE NETWORK FOR SOCIAL CHANGE
CONCLUSION
chapter FOUR - Creating a Social Culture
CHANGE IS HARD
WHAT WE FEAR MOST IS . . .
PERSONAL SOCIAL MEDIA USE
THE INTERNAL CONVERSATION
CODIFYING THE SOCIAL CULTURE
CONCLUSION
chapter FIVE - Listening, Engaging, and Building Relationships
LISTENING
ENGAGING THE PUBLIC
CONVERSING WITH THE CRITICS
BUILDING STRONG RELATIONSHIPS
THE LADDER OF ENGAGEMENT
CONCLUSION
chapter SIX - Building Trust Through Transparency
WHY TRANSPARENCY AND WHY NOW?
THREE KINDS OF ORGANIZATIONS
THE SMITHSONIAN INSTITUTION PRACTICING TRANSPARENCY
WORKING IN TRANSPARENT WAYS
CREATING A TRANSPARENT FUTURE
CONCLUSION
chapter SEVEN - Making Nonprofit Organizations Simpler
WHY COMPLEXITY IS A BARRIER TO BECOMING A NETWORKED NONPROFIT
SIMPLIFYING YOUR ORGANIZATION
DOING MORE BY DOING LESS
SIMPLY RIVER ARTS IN VERMONT
CONCLUSION
PART TWO - What to Do as a Networked Nonprofit
chapter EIGHT - Working with Crowds
THE DIFFERENT KINDS OF CROWDSOURCING
MAKING PROJECTS BITE-SIZE
MICROPLANNING WITH CROWDS
THE HUDSON INSTITUTE LEARNS TO MICROPLAN
CROWDSOURCING CAUTIONS
CONCLUSION
chapter NINE - Learning Loops
PLANNING LEARNING LOOPS
MEASURING ENGAGEMENT AND CONNECTIONS
REFLECTIONS
RETURN ON INVESTMENT
SOCIAL CHANGE
CONCLUSION
chapter TEN - From Friending to Funding
WHERE FUNDING STANDS TODAY
SOCIAL MEDIA FUNDRAISING PATTERNS
SUCCESSFUL ONLINE FUNDRAISING TACTICS WITH SOCIAL MEDIA
CONCLUSION
chapter ELEVEN - Governing Through Networks
TWO SCENARIOS FOR GOVERNANCE
GOVERNANCE DISSONANCE
GOVERNING IN NETWORKED WAYS
GOVERNING AS A NETWORK: A BEGINNING
CONCLUSION
CONCLUSION
NOTES
GLOSSARY
RESOURCES
INDEX
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