No Plastic Sleeves · The Complete Portfolio and Self–Promotion Guide · Third Edition by Volk, Larry -- Read -- Imperial Library of Trantor

Index

Cover Half Title Title Page Copyright Page Dedication Page Contents Authors’ Note Step 1: Evaluate and Edit

Introduction

What Constitutes an Effective Portfolio? Evaluate, Edit, and Define For the Photographer For the Designer Note: Rework! How to Start: Describe Yourself as a Creative Exercise: Reverse View/Reverse Roles Help: Get Feedback Here Are Three Guidelines How to Sort Your Work

Step 2: Branding

Introduction Brand

Research and Analysis

Discovery

Reflect on Your Work Reflect on Yourself and Interests Reflect on Your Future

Inspiration and Brand Attributes

Looking Outward Genres and Styles Process How to Identify Key Brand Attributes

Brand

Brand Statements Exercise: Brand Book Brand Concepts Trends Creative Concept Exercise: Self-Portrait Case Study: Mackenzie Cunha

Brand Identity

Do You Need A Brand Identity? Verbal Components Visual Components Style Guide Logo Design Case Study: Danielle Currier Extending the Brand Identity Case Study: Andy Stewart

Step 3A: Cover Design

Introduction

Cover Design Your Approach Book Size and Proportion Book Type

Concepts

Conceptual Methods Case Study: Delaney Stevens

Brainstorming Techniques

Ideation Sticky Notes Exercise Sketching and Word Associations Moodboards Case Study: Emily Bernardi

Design Approaches

Making Something New and Unique Visual Properties and Techniques Dominant Elements Composition Copy

Typography

Overview Typography Tips Material and Formal References

Color

Color Hue, Brightness, and Saturation Symbolic and Emotional Color Approaches Color Tips

Images and Iconography

Images and Visual References Look and Feel Appropriation Iconography Iconography versus Visual Icons A Note about Copyright and Appropriation Understanding Copyright Law: Basics and Resources Building Visual Texts

Step 3B: Materials and Forms

Materials and Forms

Binding Fixed Bindings versus Non-fixed Bindings Some Basic Book Forms and Bindings

Spiral Binding Stapled or Sewn Pamphlet or Booklet Post and Screw Japanese Stab Binding

Covers: Softbound versus Hardbound Spine, Hinge, and Clasp: Closed versus Open Variation: Sewn or Stitched Bindings or Non-adhesive Bindings Wood, Metal, and Alternative Materials Windows, Cutouts, and Insets Accordion-fold Bindings and Concertina Bindings Commercially Available Book Binding Considerations: the Pros and Cons of Commercial Book Binding and Printing Proprietary Book Creation Tools Professional pdf-to-Book Workflows Color Managment

Step 4: Layout and Sequence

Interior Pages

One Page versus the Page Spread The First and Last Page Endsheets Gatefold Duplex Printing Paper Options Page Count and Number of Works

Images

Number and Size Image Quality Borders, Frames, and Backgrounds Use of Mock-Ups Case Studies Labels

Layout

Grid Structure Margins and Gutter Centering the Image Grouping: Alignment and Proximity Sequence Extending the Visual Identity

Typography

Typographic Systems Typographic Range Typographic Hierarchy Legibility Leading Tips and References For the Non-designer Need Help?

Editing and Sequencing

Image Sequencing across Multiple Pages Editing: Where to Start Strategies for Sequencing Creating Interplay and Image Relationships A Sample Sequence Working in Threes or Subsets What about Different Bodies of Work? Considerations for Designers Scaling and Legibility Things to Consider

Step 5: Book Construction

Introduction

Methods to Construct a Book and Book Terminology

Books Created by Sewing Folded Pages Together Books That Are Single Sheets Bound Together Books That Are Created by Folding

Parts of a Book Materials Tools Printing Your Book

Printers Papers

Color Management Duplex Printing Alternatives to Duplex Printing

Post and Screw Binding with Board Covers

Cutting Your Boards Measure and Cut the Book Cloth Gluing Punching Holes in Your Covers and Book Block

Gluing a Printed Cover Sewn or Stapled Pamphlet Insets and Windows Book Creation with Print on Demand

Building a Book with a Professional Workflow

Page Count Book Format Paper Stock

Using the Blurb Book Creator Plug-in Blurb Color Managed Workflow Preparing Images and Illustrations Converting RGB Native Images to the Blurb CMYK Color Space Placing Images into the InDesign Book Template, and Maintaining Color Information Trims and Bleeds Endpapers

Step 6: Portfolio Websites and Online Presence

What You Need to Know

Introduction UX Design Define Your Goals and Target Audience First Impressions

Your Brand

Concept and Personality Case Study: Adam Hartwig An Integrated, Cohesive Approach Keeping Your Brand Voice Consistent

Industry Standards and Trends

Staying Current UI Design Patterns Development Trends Functionality and Ease of Use Video Tablets

Content and Organization

Navigation Defining Categories and Labels Curated Galleries Layout and Images Contact and About Me Pages Case Studies (Mainly for Designers) A Note about Blogs Promoting Yourself

Your Online Presence

Social Media Online Portfolio Directories Awards

How to Make It Happen

Out-of-the-Box Solution: Wordpress Web Publishing Services and Website Builders Custom Site Design and Build: Doing It Yourself Case Study: Katia Smet Custom Site Design and Build: Hiring Out How to Get Your Site Live Test Your Site Driving Traffic and SEO Love What You Do

Step 7: Self-Promotion

Promotional Material

Key elements of self-promotion–what, where, when, and how much?

Social Media

Instagram Instagram Basics Case Study: Dana Neibert Managing Your Feed and Maximizing Your Visibility Social Media Management Tools Integrating Other Social Media Platforms

Promotional Works

Printed Works Promos That Reinforce Your Brand Case Study: Reena Newman Promos That Are Attention Getting Personal Projects Creating a ‘Context’ for Your Work: Lisa Czech Creating a ‘Context’ for Your Work: Jeremy Bales Case Study: Leonard Greco Electronic or Hard Copy Promotional Pieces Case Study: Juniper Studios Making All the Pieces Work Together Professional Organizations and Networks Competitions as Marketing Tools Marketing Tactics for Designers Photographer Representatives (Reps and Agencies) Creative Placement Agencies and Reps for Designers What Happens When It Works? Exhibitions

Step 8: Professional Materials

Résumé/CV

Type Bars, Rules, and Simple Graphical Elements Paper Stock Layout

Cover Letters Business Cards

Photography: Contracts and Pricing Pro Bono Work Pricing, Licensing, and Salary Resources Q&A: Interview with Judy Herrmann

Endnotes Contributors Index

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