Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Title Page
Copyright Page
Praise for Marketing in the Round
Contents at a Glance
Table of Contents
About the Authors
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
I: Understand the Marketing Round and Develop Your Strategy
1. Marketing in the Round
2. Know All the Tools
3. Understand Stakeholders and the Competitive Landscape
II: Four Marketing Round Approaches
4. Marketing: Tools, Tactics, Sequencing, and Timing
5. When to Go Direct
6. The Top-Down Approach
7. The Groundswell Approach
8. When to Deploy Flanking Techniques
III: Measurement, Refinement, and Improvement
9. Integration
10. Plan the Entire Tactical Effort
11. Measure Results to Dollars and Cents
12. Respect and Anticipate Community and Competition
Index
← Prev
Back
Next →
← Prev
Back
Next →