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Imperial Library
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Index
Cover
Half Title
Dedication
Title
Copyright
Contents
Introduction
Part I Intrinsic Business Value
Chapter 1 The Value of Business Value
Chapter 2 Exit Strategy is Growth Strategy
Chapter 3 Transcending Value: The Three Imperatives
Part II The Competitiveness Suite
Chapter 4 Every Business Should Have One: a Compelling Uniqueness.
Chapter 5 Transformational Selling in the 21st Century
Chapter 6 Transformational Marketing in the 21st Century
Part III Operational Excellence
Chapter 7 The Post-Corporate World: Business Architecture in the 21st Century
Chapter 8 No More Fear, Uncertainty and Doubt: Control of the Business
Part IV Surfing the Curves
Chapter 9 The Business Model Blueprint for the 21st Century
Chapter 10 No More Business Plans: Creating Strategy and the Annual Operating Plan (AOP)
Part V Leadership and the Future
Chapter 11 Great Leadership in the 21st Century
Chapter 12 The Future of the Services Sector and Closing Thoughts
Resource Centre
Appendix I Cultural Values
Appendix II Market Positioning and Value Proposition Questionnaire
Appendix III Logistics detail for Executive Marketing Programmes
Appendix IV Examples of Due Diligence Scrutiny Questions
Appendix V Management of Intellectual Property Rights
Appendix VI Basic Financial Statements
Appendix VII Documentation Checklist
About the Author
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