Photographer's Guide to Wedding Album Design and Sales by Coates, Bob -- Read -- Imperial Library of Trantor

Index

Table of Contents INTRODUCTION

Album Production Album Design About This Book

1. AMANDA SUDIMACK

Film or Digital? Image Editing Album Design Album Types and Production Additional Album Opportunities Selling Albums Final Thoughts

2. YERVANT

Marketing and Customer Service Engagement Portraits The Wedding Day Workflow Pricing Album Design Album Production Final Thoughts

3. ANDY AND BRIAN MARCUS

Marketing and Customer Service Pricing The Wedding Day Delivering the Images Album Design and Production Final Thoughts

4. BOB COATES

Marketing Consultations Pricing Working with an Assistant Workflow Album Design Album Production Final Thoughts

5. JEFF AND KATHLEEN HAWKINS

Marketing Advertising The Consultation Private Time on the Wedding Day Workflow Album Design and Production Final Thoughts

6. KEN SKLUTE

Engagement Session and Consultation Sales and Marketing Pricing Workflow Album Production Final Thoughts

7. MICHAEL AYERS

Attracting Clients Consultation and Pricing Album Design Album Production Presenting the Album Final Thoughts

8. JOE BUISSINK

Marketing Sales and Customer Service Pricing Album Design Final Thoughts

9. KEVIN AND CLARE KUBOTA

Workflow and Proofing Album Design Album Production and Marketing Pricing Additional Albums Final Thoughts

10. MARIE LABBANCZ

Workflow Pricing Album Design Marketing Final Thoughts

11. MARTIN SCHEMBRI

Marketing Consultations and Customer Service Engagement Portraits Pricing The Wedding Day Workflow and Album Design Album Sales Final Thoughts

12. CHARLES AND JENNIFER MARING

Excellence in Printing Consultation and Customer Service Pricing Additional Products Workflow Album Design Album Production Final Thoughts

13. BRIAN AND JUDITH SHINDLE

Getting Started Location and First Impressions Marketing Customer Service Pricing Gift Certificates Service (and Sales) Opportunities The Wedding Workflow Album Production Image Archives Final Thoughts

14. JB AND DEETTE SALLEE

Sales and Pricing The Wedding Day Workflow Album Design Album Production Other Album Types Final Thoughts

15. SUSAN AND STEWART POWERS

At the Wedding Workflow Proofing Album Design and Production Pricing Marketing Other Album Types Final Thoughts

APPENDIX 1: ALBUM DESIGN OVERVIEW

Covers Slip-In Books Bound Books

Reversible Flush Mount Magazine Style Press Books Image Boxes

APPENDIX 2: ALBUM DESIGN TERMS

Types of Albums Cover Design Treatments Other Book Parts

APPENDIX 3 ALBUM MANUFACTURERS AND SUPPLIERS

Wedding Album Manufacturers Wedding Album Suppliers

INDEX