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Index
Cover
Half Title Page
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
Part I Foundations
Chapter 1 How Did We Get Here? Definitions and Background
Chapter 2 Creating the Strategic Digital Marketing Objective
Chapter 3 Web and Mobile Design
Part II Delivery
Chapter 4 Search Engine Marketing
Chapter 5 E-mail Marketing
Chapter 6 Content Marketing, Social Media and The Role of Mobile
Part III Context
Chapter 7 Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing
Chapter 8 Legal Issues: Data Privacy, Security, and Intellectual Property
Chapter 9 The Customer Database, Analytics, and the Data-Driven Organization
Chapter 10 Managing the Digital Marketing Enterprise in a World of Marketing Automation
Chapter 11 Concluding Thoughts
Appendix
About the Author
Index
Back Cover
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