Auditing Social Media by Scott, Peter R. -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Dedication Foreword Acknowledgments Introduction : Why Should Anyone Care about Social Media? Chapter 1 : Social Media

Definition of Social Media History of Social Media A Minefield of Opportunities and Risks

Chapter 2 : Social Media

Delivering Value: If Nothing Else—Listen and Learn Delivering Value: The Social Media Strategy The Evolution of Social Media Strategy Developing the Strategy The Social Media Plan Applying Social Media to Achieve Business Objectives

Chapter 3 : Monitoring and Measuring

How It Can Go Wrong and What to Do Listening Learning Responding Measuring Sharing

Chapter 4 : Social Media Policies

The Social Media Policy Team Internal and External Stakeholders Elements of an Effective Social Media Policy for Internal Stakeholders Elements of an Effective Social Media Policy for External Stakeholders Social Media Policy Training

Chapter 5 : Social Media Risks

Strategy and Planning Risks Execution and Process Risks Other General Risks

Chapter 6 : Social Media Governance

Boards of Directors Executive Oversight Project/Process/Tactical Oversight Legal, Compliance, and Risk Assessments Assurance Providers

Chapter 7 : The Social Media Audit Appendices

About the Authors Index