The Persona Lifecycle by Pruitt, John -- Read -- Imperial Library of Trantor

Index

Cover image Title page Table of Contents ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP! THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES Copyright DEDICATION ACKNOWLEDGMENTS FOREWORD Chapter 1: THE NEXT FRONTIER FOR USER-CENTERED DESIGN

YOU ARE ALREADY A PROFESSIONAL IMAGINER THIS BOOK IS ABOUT BUILDING PRODUCTS FOR PEOPLE WHY DO WE NEED PERSONAS? PERSONAS HELP MAKE USER-CENTERED DESIGN POSSIBLE USER REPRESENTATIONS ARE NOT NEW AND WE CAN LEARN A LOT FROM THE PAST THE NEXT FRONTIER FOR PERSONAS SOUNDS GREAT! LET’S USE PERSONAS! … IT’S EASIER SAID THAN DONE THIS BOOK IS DESIGNED TO FILL IN THE GAPS SUMMARY

Chapter 2: OVERVIEW OF THE PERSONA LIFECYCLE

THE PHASES OF THE PERSONA LIFECYCLE THE PERSONA LIFECYCLE IS DESIGNED TO ENHANCE, NOT REPLACE, YOUR EXISTING PROCESSES PUTTING IT ALL TOGETHER: THE PERSONA LIFECYCLE IN ACTION SUMMARY

Chapter 3: PERSONA FAMILY PLANNING

SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW IF YOU’RE NOT USING PERSONAS? WHAT IS FAMILY PLANNING FOR PERSONAS? BUILDING A CORE TEAM RESEARCHING YOUR OWN ORGANIZATION (ORGANIZATIONAL INTROSPECTION) CREATE AN ACTION PLAN DECIDE WHEN AND HOW TO INVOLVE CONSULTANTS IDENTIFY DATA SOURCES AND COLLECT DATA PLAN AND EXECUTE YOUR OWN PRIMARY USER RESEARCH CONDUCT FIELD STUDIES TO GATHER QUALITATIVE DATA COLLECT DATA THROUGH SECONDARY SOURCES TRACK AND MANAGE DATA SOURCES AS YOU COLLECT THEM SUMMARY

Chapter 4: PERSONA CONCEPTION AND GESTATION

SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW? WHAT IS CONCEPTION AND GESTATION FOR PERSONAS? PERSONA CONCEPTION: STEPS 1, 2, AND 3 PERSONA GESTATION: STEPS 4, 5, AND 6 HOW TO KNOW YOU ARE READY FOR BIRTH AND MATURATION SUMMARY

Chapter 5: PERSONA BIRTH AND MATURATION

SETTING THE SCENE—WHAT’S GOING ON IN YOUR ORGANIZATION NOW? WHAT IS BIRTH AND MATURATION FOR PERSONAS? STEP 1: PREPARE FOR BIRTH AND BEYOND STEP 2: BIRTH STEP 3: MATURATION PERSONA ARTIFACTS (THE WHAT AND HOW OF COMMUNICATING YOUR PERSONAS) IF YOU ARE A CONSULTANT SUMMARY

Chapter 6: PERSONA ADULTHOOD

Chapter 7: PERSONA LIFETIME ACHIEVEMENT, REUSE, AND RETIREMENT

Chapter 8: USERS, ROLES, AND PERSONAS

ROLES AND PERSONAS MODELING USERS WITH ROLES MODELING USER TASKS FROM ABSTRACT TASKS TO CONCRETE INTERFACES BOTH/AND MODELING IN PRACTICE PERSONAS OR NOT

Chapter 9: STORYTELLING AND NARRATIVE

PERSONAS WORK BECAUSE THEY TELL STORIES WE ARE WIRED FOR STORYTELLING SHARED STORIES CREATE CULTURE STORIES ARE NOT JUST FOR BEDTIME THE WELL-CRAFTED STORY STORIES WORK WHEN PEOPLE BELIEVE IN THEM PUTTING STORIES TO WORK STORIES AND SCENARIOS CRAFTING A STORY SUMMARY

Chapter 10: REALITY AND DESIGN MAPS

MAPS COMPLEMENT THE CREATION AND USE OF PERSONAS WHAT EXACTLY ARE MAPS? THE REALITY MAPPING PROCESS WHAT ARE DESIGN MAPS? THE DESIGN MAPPING PROCESS SUMMARY

Chapter 11: MARKETING VERSUS DESIGN PERSONAS

PERSONAS ALWAYS HAVE ONE FOOT IN THE WORLD OF MARKETING A PLACE FOR PERSONAS IN TODAY’S MARKETING REVOLUTION BUILDING PERSONAS SPECIFICALLY FOR MARKETING PURPOSES FLEXING YOUR DESIGN PERSONAS’ MUSCLES FOR MARKETING PURPOSES BUILDING YOUR BRAND WITH HELP FROM PERSONAS SUMMARY

Chapter 12: WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE

INTRODUCTION UNDERSTANDING OTHER MINDS: WHERE DID THIS CAPACITY COME FROM? CONSCIOUS MODELS AND UNCONSCIOUS MODELS: WHY DOES IT MATTER? STUDIES OF ARTICULATED CONSCIOUS MODELS STUDIES OF UNCONSCIOUS MODELS PSYCHOLOGICAL EVIDENCE FROM WRITING PSYCHOLOGICAL EVIDENCE FROM ACTING SUMMARY: PSYCHOLOGICAL ACCURACY AND FICTIONAL PREPARATION PSYCHOLOGICAL ASSESSMENTS OF OTHER DESIGN METHODS FROM ENGAGEMENT TO CARING SUMMARY

Appendix A: G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA Appendix B: EXAMPLE PERSONAS FROM REAL PROJECTS Appendix C: SAMPLE IMAGE RELEASE FORM REFERENCES CONTRIBUTOR INDEX SUBJECT INDEX ABOUT THE AUTHORS ABOUT THE ILLUSTRATOR