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Drupal Search Engine Optimization
Drupal Search Engine Optimization
Credits
About the Author
About the Reviewers
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Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
.htaccess
301 redirect (also known as Permanent Redirect)
302 redirect (also known as Temporary Redirect or Found)
404 error (also known as Page Not Found)
AdSense
AdWords
Alexa Rank
Alt attribute
Anchor
Back link (also known as an "inbound link")
Bing Webmaster
Black hat
Bot (also known as Robot, Spider, or Crawler)
Canonical URLs
Cloaking
Crawl depth
Deep link
Doorway page (also known as a "gateway page")
Duplicate content penalty
Google Webmaster
Internal link density
KEI
Keyphrase density (also known as "keyword density")
Keyword (or Keyphrase)
Keyphrase stuffing
Landing page
Link building
Link farm
Link text (also known as "anchor text")
Long tail
Meta tags
MozRank
nofollow
Organic rank
Outbound link
PageRank
PPC
Reciprocal link
Redirect
Robots.txt
SEF URLs
SEM
SEOMoz
SERP
SMO
Splash page
Stop word
Title attribute
White hat
XML sitemap
How search engines assess sites?
Summary
2. Configuring Drupal's SEO Options
Configuring Site Details
Setting the site name
Setting the slogan
Creating custom error pages
Setting up search engine friendly URLs
Enabling Clean URLs
Enabling the Path module
Writing Custom URL aliases
Setting up taxonomy and tagging
Configuring your site's RSS feeds
Summary
3. Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Drupal
Drupal SEO Tools
Facebook social plugins integration
Global Redirect
Meta tags
Page Title
Pathauto
Search 404
SEO Checklist
SEO UI
SEO Watcher
SexyBookmarks
TagClouds
XML sitemap
Installing and configuring common SEO modules
Enhancing SEF URLs
Implementing metadata management
Improving Title Tag management
Setting up Canonical URLs
Setting up your XML sitemap
Providing social bookmarking
Summary
4. Getting Ready for Launch
Determining your SEO strategy
Identifying keywords and phrases
Assessing keyword effectiveness
Tapping into the power of stemming and variants
Content strategies for enhancing search engine ranking
Managing metadata
Setting up third-party services that can assist with SEO
Getting started with Google Analytics
Working with Google Webmaster Tools
Working with Bing Webmaster Tools
Summary
5. Managing SEO on a Live Site
Link building
Identifying quality link partners
Managing a link marketing campaign
Creating your own links
Directories
Press releases
Video and file sharing
Social media optimization
Reporting and tracking
Popularity metrics
Traffic source metrics
e-Business metrics
Link metrics
Summary
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