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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction
From Therapists to Marketers
Why Does Selling Have Such a Bad Reputation?
45 Questions Answered
Chapter 1 - This may sound way too simple, but what is marketing?
Chapter 2 - Who are soft sell marketers?
Chapter 3 - What is the primary benefit of soft sell marketing?
Chapter 4 - How has your business changed since you started soft sell marketing?
Chapter 5 - How did you come across the name soft sell marketing?
Chapter 6 - How does soft sell marketing differ from hard sell?
Chapter 7 - Is technique necessary in writing soft sell sales copy?
Chapter 8 - How can you say that selling is spiritual service?
Chapter 9 - I’ve heard you use the term “soul-based business.” What is a soul-based business?
Chapter 10 - Why Do You Say That a Soul-Based Business is a Spiritual Teacher?
Chapter 11 - What are the bottom line principles of soft sell marketing?
Chapter 12 - People say to succeed you have to get your ego out of the way. What does that mean?
Chapter 13 - I believe I have a great service to offer people but I have a very difficult time not wanting to ask “Are you nuts?” when they say they don’t want to even look at the benefits.
Chapter 14 - When creating soft sell marketing messages, which words reassure and establish relationship quickly? Which words push people away?
Chapter 15 - I’m a psychotherapist and counselor and soft sell marketing is definitely aligned with my practice. How can I effectively market my business to stand out to potential clients, draw them to my practice, and develop an initial rapport with them through my marketing?
Chapter 16 - What gives me happiness is providing service with heart and integrity and my new site is based on that. However, it’s not translating into the income I need and desire. How do I stay about service and stop the fear conversation in my head?
Chapter 17 - How can I let go of my guilt about having radiant prosperity when others are suffering and I know they can’t afford my fees?
Chapter 18 - Could you talk more about the conflict that many feel around spirituality and money and how we can allow ourselves to receive abundance for the healing work we do in the world?
Chapter 19 - I’m a professional life coach. My vision is to be a support to my clients by asking the right questions and providing introspective tools to help them find their life’s purpose. This is not a tangible product. How do I market it so it will motivate prospective clients to seek my services?
Chapter 20 - How do you show your passion and spirituality without appearing phoney or frightening to customers?
Chapter 21 - What is the one thing I can do that will have my business stand out from my competition when my product is the same as my competitors?
Chapter 22 - How do I reconcile hype with my ethics and pursuit of wholeness. What do folks in this position do to overcome our dilemma?
Chapter 23 - Is curiosity a useful tactic for relationship selling?
Chapter 24 - Do you make use of “urgency” or “scarcity” in soft sell marketing?
Chapter 25 - How do you “sell” healing when you don’t want to falsely raise hopes?
Chapter 26 - How do I overcome my fear of being rejected when people don’t buy my products?
Chapter 27 - How do I sell without making a nuisance of myself?
Chapter 28 - What is the biggest stumbling block in reaching customers when you are trying to “get the message out” with a spiritually-based soft sell topic?
Chapter 29 - How can speaking my truth from my heart allow me to make megabucks?
Chapter 30 - How can you close a sale without pushing too far?
Chapter 31 - How do I train my brain to realize it’s ok to ask for the sale because what I am offering is of value to them, and not just money to me?
Chapter 32 - What is your view on how to attract customers via the internet vs. “getting” customers? Seems like there is a fine line there, especially when you cannot meet people in person.
Chapter 33 - What is the best way to accurately determine what my ideal client’s real perceived needs and wants are without doing an extensive survey?
Chapter 34 - Will people who are used to hard sell marketing actually buy from soft sell marketers or will they not even notice the “buy” possibility because it’s too “soft”?
Chapter 35 - What resources for copywriters do you have that can assist with heart-based web copy?
Chapter 36 - What resources for copywriters do you have that can assist with heart-based web copy?
Chapter 37 - If there was one key thought to maintain while preparing soft sell marketing, what would you suggest that be?
Chapter 38 - What is the best way to market a spiritually motivated product?
Chapter 39 - What are the pitfalls of soft sell marketing?
Chapter 40 - What information is the most important about myself and my services that I need to share with my potential customers when I promote my services?
Chapter 41 - How do you measure the success of soft sell marketing?
Chapter 42 - What are the key understandings for staying in “both and” balance?
Chapter 43 - Is customer follow-up important in making long lasting relationships?
Chapter 44 - What’s one thing I definitely need to do to successfully sell in a soft sell manner?
Chapter 45 - Do you see soft sell marketing as the future trend in developing customer relationships?
Join the Soft Sell Marketers Association (SSMA)
Soft Sell Resources Page
Free Bonus: Selling is Spiritual Service
Soft Sell Marketing Survey
Other Books By Judith & Jim
Relationship Resources from Judith & Jim
We Acknowledge and Are Grateful to…
About Judith & Jim
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