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Index
Social Media Marketing For Dummies
Table of Contents
Facebook Marketing For Dummies
Title Page
Table of Contents
Introduction
Part I: Preparing for Success on Facebook
Chapter 1: Marketing in the Age of Facebook
Chapter 2: Researching and Understanding Your Target Audience
Chapter 3: Developing a Facebook Marketing Plan
Part II: Building Your Facebook Presence
Chapter 4: Getting Started with a Facebook Page
Chapter 5: Getting Noticed on Facebook with a Content Strategy
Chapter 6: Enhancing Your Facebook Page with Applications
Part III: Engaging with Your Customers and Prospects on Facebook
Chapter 7: Going Public with Your Facebook Page
Chapter 8: Engaging with Your Fans
Chapter 9: Measuring Success with Facebook Insights
Part IV: Marketing beyond the Facebook Page
Chapter 10: Using Facebook Advertising to Promote Your Business
Chapter 11: Facebook Marketing for Local Businesses
Chapter 12: Setting Up Groups, Promotions, and Events
Chapter 13: Cross-Promoting Your Page
Chapter 14: Understanding and Using Facebook Social Plug-ins
Part V: The Part of Tens
Chapter 15: Ten Common Facebook Marketing Mistakes (And How to Avoid Them)
Chapter 16: Ten Business Etiquette Tips for Facebook
Chapter 17: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success
Cheat Sheet
Google+ Marketing For Dummies
Title Page
Table of Contents
Introduction
Part I: Seeing How Google+ Benefits Marketers
Chapter 1: A Marketer's Overview
Chapter 2: Getting Started with Google+
Chapter 3: Discovering the “Plus” in Google+
Chapter 4: Embracing the “Google” in Google+
Part II: Fishing Where the Fish Are
Chapter 5: Outlining Your Strategy and Your Audience
Chapter 6: Building Your Google+ Page Presence and Profile
Chapter 7: Building a Search Strategy
Chapter 8: Focusing on Real People and Relationships
Chapter 9: Utilizing Hangouts to Share Your Brand
Part III: Going from Fisher to Fish-Farmer
Chapter 10: Advertising with Social Ads
Chapter 11: Building Relationships Through Google CRM
Chapter 12: Building Website Authority
Part IV: Taking Google+ Further
Chapter 13: Measuring Google+ Activity
Chapter 14: Building Apps on Google+
Part V: The Part of Tens
Chapter 15: Ten Ways to Add Value to Your Website Using Google+
Chapter 16: Ten Good Google+ Business Practices
Chapter 17: Ten Rules for Small-Business Success with Google+
Cheat Sheet
Pinterest Marketing For Dummies
Title Page
Table of Contents
Introduction
Chapter 1: Understanding Why You Need a Pinterest Presence
Chapter 2: Setting Up a Pinterest Account
Chapter 3: Following People on Pinterest
Chapter 4: Creating Boards and Pins
Chapter 5: Pinning and Repinning
Chapter 6: Getting Active on Pinterest
Chapter 7: Getting Fans, Customers, and Clients to Follow You
Chapter 8: Engaging on Pinterest
Chapter 9: Creating Pin-Worthy Content
Chapter 10: Generating Buzz on Pinterest
Chapter 11: Tracking Pinterest Metrics
Chapter 12: Ten Pins That Went Viral
Cheat Sheet
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